Advanced Ads – Ad Manager & AdSense vs Ad Invalid Click Protector (AICP) (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Advanced Ads – Ad Manager & AdSense
100K+ active installs
Free
Ad Invalid Click Protector (AICP)
20K+ active installs
Free
Quick Verdict
As of April 2026, Advanced Ads – Ad Manager & AdSense has a higher user rating (4.9/5 from 1,459 reviews) and leads in active installations (100K+ vs 20K+). Both are free WordPress plugins. Advanced Ads – Ad Manager & AdSense has accumulated 11M+ total downloads while Ad Invalid Click Protector (AICP) has 289K+.
Detailed Comparison
| Metric | Advanced Ads – Ad Manager & AdSense | Ad Invalid Click Protector (AICP) | |
|---|---|---|---|
| Rating | 4.9/5 | ◄ | 4.7/5 |
| Total Reviews | 1,459 | ◄ | 62 |
| Active Installs | 100K+ | ◄ | 20K+ |
| Total Downloads | 11M+ | ◄ | 289K+ |
| Support Resolution | 59% | N/A | |
| Last Updated | 1 week ago | ◄ | 1 year ago |
| First Released | 2014 | 2016 | |
| Age | 12 years | 10 years | |
| WP Requires | 5.7+ | 4.9+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 2.0.18 | 1.3.0 |
Rating Breakdown
Advanced Ads – Ad Manager & AdSense
Ad Invalid Click Protector (AICP)
Download Trends
Over the past 30 days, Advanced Ads – Ad Manager & AdSense averaged approximately 2,084 daily downloads while Ad Invalid Click Protector (AICP) averaged 20.
Recent Reviews
Advanced Ads – Ad Manager & AdSense Reviews
A powerful plugin, I recommend it
Advanced Ads is really powerful both for inserting all kinds of ads, and for other tasks, such as inserting arbitrary code. I highly recommend it.
Great app and great support
Tried a few advertising plugins and very pleased with how this plugin is structured and how well it works and the options available. I had some separate issues setting getting the CSS right so the ad
Efficient customer support
Less than 2 hours to get a response and a fix for our problem, many thanks to them!
Ad Invalid Click Protector (AICP) Reviews
Good
Good !
Great Plugin
Very Nice!
It doesn’t work on a touch screen, so what’s the use of it?
Most of the traffic comes from touchscreen smartphones with at least 75%. If this plugin does not work on the touch screen, then what is the use of it? This topic was modified 2 years, 10 mont
More Adsense Worth Comparing
Top alternatives in the same category as Advanced Ads – Ad Manager & AdSense and Ad Invalid Click Protector (AICP)
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
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Quick Adsense offers a quicker & flexible way to insert Google Adsense or any Ads code into a blog post.
Easily manage, and schedule ads on your WordPress site with AdRotate. Support for Google AdSense, Amazon, and custom banners. Start monetizing today!
Ads & AdSense plugin supporting Media.net, DFP, ads.txt, Web Stories ads, click fraud protection, revenue sharing, and ad blocker detection.
Frequently Asked Questions
Is Advanced Ads – Ad Manager & AdSense or Ad Invalid Click Protector (AICP) more popular?
Which has better ratings — Advanced Ads – Ad Manager & AdSense or Ad Invalid Click Protector (AICP)?
Are Advanced Ads – Ad Manager & AdSense and Ad Invalid Click Protector (AICP) free?
Which plugin has better support — Advanced Ads – Ad Manager & AdSense or Ad Invalid Click Protector (AICP)?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.