Advanced Popups vs Microsoft Advertising Universal Event… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Microsoft Advertising Universal Event…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, Advanced Popups has a higher user rating (4/5 from 9 reviews) and leads in active installations (60K+ vs 4.0K+). Both are free WordPress plugins. Advanced Popups has accumulated 635K+ total downloads while Microsoft Advertising Universal Event… has 46K+.
Detailed Comparison
| Metric | Advanced Popups | Microsoft Advertising Universal Event… | |
|---|---|---|---|
| Rating | 4/5 | ◄ | 3/5 |
| Total Reviews | 9 | ◄ | 1 |
| Active Installs | 60K+ | ◄ | 4.0K+ |
| Total Downloads | 635K+ | ◄ | 46K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 4 months ago | ► | 2 months ago |
| First Released | 2019 | 2021 | |
| Age | 7 years | 5 years | |
| WP Requires | 4.0+ | 5.1+ | |
| PHP Requires | 5.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.2.2 | 1.0.8 |
Rating Breakdown
Advanced Popups
Microsoft Advertising Universal Event…
Download Trends
Over the past 30 days, Advanced Popups averaged approximately 212 daily downloads while Microsoft Advertising Universal Event… averaged 39.
Recent Reviews
Advanced Popups Reviews
Offers special feature but customization is limited
I wanted to display a popup announcement requiring site visitors to click on the Agree button before closing the popup box. This plugin does the job while many other plugins don’t include this feature
Tried 10 other plugins, this one is BEST!
I tried: Elegance Modal Box, WP Modal, Popup Maker and many many more. ALL of them have issues showing a simple image in full screen. This is the ONLY plugin which has no bloat, and is able to eas
Nice Plugin But no support
Nice plugin but im facing an issue and there is no support. I hope this changes.
Microsoft Advertising Universal Event… Reviews
Limited
I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features t
More Advertising Worth Comparing
Top alternatives in the same category as Advanced Popups and Microsoft Advertising Universal Event…
Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.
Kliken's all-in-one marketing helps businesses reach high-intent customers, beat the competition and see sales growth while lowering conversion costs
Get additional income from your website or blog by placing text ads automatically.
Get additional income from your website or blog by placing text ads automatically.
Manage your ads, analytics and more with our lightweight plugin!
Frequently Asked Questions
Is Advanced Popups or Microsoft Advertising Universal Event… more popular?
Which has better ratings — Advanced Popups or Microsoft Advertising Universal Event…?
Are Advanced Popups and Microsoft Advertising Universal Event… free?
Which plugin has better support — Advanced Popups or Microsoft Advertising Universal Event…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.