GTM4WP – A Google Tag Manager (GTM)… vs Analytics Insights – Google Analytics… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Analytics Insights – Google Analytics…
10K+ active installs
Free
Quick Verdict
As of April 2026, Analytics Insights – Google Analytics… has a higher user rating (4.6/5 from 34 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 10K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while Analytics Insights – Google Analytics… has 211K+. Analytics Insights – Google Analytics… has a higher support resolution rate (100% vs 0%).
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | Analytics Insights – Google Analytics… | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 4.6/5 |
| Total Reviews | 154 | ◄ | 34 |
| Active Installs | 700K+ | ◄ | 10K+ |
| Total Downloads | 13M+ | ◄ | 211K+ |
| Support Resolution | 0% | ► | 100% |
| Last Updated | 3 months ago | ► | 3 months ago |
| First Released | 2013 | 2021 | |
| Age | 13 years | 5 years | |
| WP Requires | 3.4.0+ | 3.5+ | |
| PHP Requires | 7.4+ | 5.6+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 6.3.12 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
Analytics Insights – Google Analytics…
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,576 daily downloads while Analytics Insights – Google Analytics… averaged 39.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
Analytics Insights – Google Analytics… Reviews
Thank you
This plugin gives me exactly what I needed: integrated Google Analytics 4 stats right in my WordPress dashboard. The setup was smooth, and now I can monitor sessions, page views, real-time users, and
ip adress
Does this plugin show the IP addresses of those entering the site?
Works better
I replace Jetpack stats and it works better
More Plugins Worth Comparing
Top alternatives in the same category as GTM4WP – A Google Tag Manager (GTM)… and Analytics Insights – Google Analytics…
The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
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Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.
Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!
Provides integration between Google Analytics and WooCommerce.
Frequently Asked Questions
Is GTM4WP – A Google Tag Manager (GTM)… or Analytics Insights – Google Analytics… more popular?
Which has better ratings — GTM4WP – A Google Tag Manager (GTM)… or Analytics Insights – Google Analytics…?
Are GTM4WP – A Google Tag Manager (GTM)… and Analytics Insights – Google Analytics… free?
Which plugin has better support — GTM4WP – A Google Tag Manager (GTM)… or Analytics Insights – Google Analytics…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.