BetterLinks – URL Shortener, Link… vs LinkCentral – URL shortener, Custom… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
BetterLinks – URL Shortener, Link…
20K+ active installs
Free + Premium
LinkCentral – URL shortener, Custom…
300 active installs
Free
Quick Verdict
As of April 2026, LinkCentral – URL shortener, Custom… has a higher user rating (5/5 from 19 reviews) while BetterLinks – URL Shortener, Link… leads in active installations (20K+ vs 300). Both are free + premium WordPress plugins. BetterLinks – URL Shortener, Link… has accumulated 734K+ total downloads while LinkCentral – URL shortener, Custom… has 5.4K+.
Detailed Comparison
| Metric | BetterLinks – URL Shortener, Link… | LinkCentral – URL shortener, Custom… | |
|---|---|---|---|
| Rating | 4.8/5 | ► | 5/5 |
| Total Reviews | 83 | ◄ | 19 |
| Active Installs | 20K+ | ◄ | 300 |
| Total Downloads | 734K+ | ◄ | 5.4K+ |
| Support Resolution | 100% | N/A | |
| Last Updated | 1 month ago | ► | 5 days ago |
| First Released | 2021 | 2024 | |
| Age | 5 years | 2 years | |
| WP Requires | 5.0+ | 6.0+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free + Premium | Free | |
| Latest Version | 2.4.7 | 1.6.1 |
Rating Breakdown
BetterLinks – URL Shortener, Link…
LinkCentral – URL shortener, Custom…
Download Trends
Recent Reviews
BetterLinks – URL Shortener, Link… Reviews
Amazing
This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn’t rest until it was fully resolved. Best support I’ve ever received. This is a great
Easy way to check your links
It’s the easiest way to check your internal and external links or to keep an eye on your links
Reliable and Easy Link Management Solution
I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me c
LinkCentral – URL shortener, Custom… Reviews
No reviews yet
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Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web.
Track Outbound Link Clicks Easily: Shorten & track your site links by using your own domain name. e.g. "your-domain.com/go/link"
Frequently Asked Questions
Is BetterLinks – URL Shortener, Link… or LinkCentral – URL shortener, Custom… more popular?
Which has better ratings — BetterLinks – URL Shortener, Link… or LinkCentral – URL shortener, Custom…?
Are BetterLinks – URL Shortener, Link… and LinkCentral – URL shortener, Custom… free?
Which plugin has better support — BetterLinks – URL Shortener, Link… or LinkCentral – URL shortener, Custom…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.