GTM Kit – Google Tag Manager & GA4… vs DataLayer for GTM and Matomo (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM Kit – Google Tag Manager & GA4…
30K+ active installs
Free
DataLayer for GTM and Matomo
70 active installs
Free
Quick Verdict
As of April 2026, GTM Kit – Google Tag Manager & GA4… has a higher user rating (4.8/5 from 19 reviews) and leads in active installations (30K+ vs 70). Both are free WordPress plugins. GTM Kit – Google Tag Manager & GA4… has accumulated 546K+ total downloads while DataLayer for GTM and Matomo has 1.6K+.
Detailed Comparison
| Metric | GTM Kit – Google Tag Manager & GA4… | DataLayer for GTM and Matomo | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | N/A |
| Total Reviews | 19 | ◄ | 0 |
| Active Installs | 30K+ | ◄ | 70 |
| Total Downloads | 546K+ | ◄ | 1.6K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 2 weeks ago | ◄ | 11 months ago |
| First Released | 2022 | 2024 | |
| Age | 4 years | 2 years | |
| WP Requires | 6.7+ | 6.0+ | |
| PHP Requires | 7.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 2.8.3 | 1.0.2 |
Rating Breakdown
GTM Kit – Google Tag Manager & GA4…
DataLayer for GTM and Matomo
Download Trends
Recent Reviews
GTM Kit – Google Tag Manager & GA4… Reviews
Don’t waste your time with this plugin
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w
Great Plugin requirements full filled!
Easy to configure, effective and support is helpful.
Astonishing
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin
DataLayer for GTM and Matomo Reviews
No reviews yet
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Frequently Asked Questions
Is GTM Kit – Google Tag Manager & GA4… or DataLayer for GTM and Matomo more popular?
Which has better ratings — GTM Kit – Google Tag Manager & GA4… or DataLayer for GTM and Matomo?
Are GTM Kit – Google Tag Manager & GA4… and DataLayer for GTM and Matomo free?
Which plugin has better support — GTM Kit – Google Tag Manager & GA4… or DataLayer for GTM and Matomo?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.