GTM4WP – A Google Tag Manager (GTM)… vs DataLayer for GTM and Matomo (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
DataLayer for GTM and Matomo
70 active installs
Free
Quick Verdict
As of April 2026, GTM4WP – A Google Tag Manager (GTM)… has a higher user rating (4.5/5 from 154 reviews) and leads in active installations (700K+ vs 70). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while DataLayer for GTM and Matomo has 1.7K+.
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | DataLayer for GTM and Matomo | |
|---|---|---|---|
| Rating | 4.5/5 | ◄ | N/A |
| Total Reviews | 154 | ◄ | 0 |
| Active Installs | 700K+ | ◄ | 70 |
| Total Downloads | 13M+ | ◄ | 1.7K+ |
| Support Resolution | 0% | N/A | |
| Last Updated | 3 months ago | ◄ | 11 months ago |
| First Released | 2013 | 2024 | |
| Age | 13 years | 2 years | |
| WP Requires | 3.4.0+ | 6.0+ | |
| PHP Requires | 7.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 1.0.2 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
DataLayer for GTM and Matomo
Download Trends
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
DataLayer for GTM and Matomo Reviews
No reviews yet
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Frequently Asked Questions
Is GTM4WP – A Google Tag Manager (GTM)… or DataLayer for GTM and Matomo more popular?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.