GTM4WP – A Google Tag Manager (GTM)… vs ExactMetrics – Google Analytics… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
ExactMetrics – Google Analytics…
300K+ active installs
Free
Quick Verdict
As of April 2026, GTM4WP – A Google Tag Manager (GTM)… has a higher user rating (4.5/5 from 154 reviews) and leads in active installations (700K+ vs 300K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while ExactMetrics – Google Analytics… has 51M+. ExactMetrics – Google Analytics… has a higher support resolution rate (100% vs 0%).
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | ExactMetrics – Google Analytics… | |
|---|---|---|---|
| Rating | 4.5/5 | ◄ | 2.5/5 |
| Total Reviews | 154 | ► | 1,546 |
| Active Installs | 700K+ | ◄ | 300K+ |
| Total Downloads | 13M+ | ► | 51M+ |
| Support Resolution | 0% | ► | 100% |
| Last Updated | 3 months ago | ► | 4 days ago |
| First Released | 2013 | 2013 | |
| Age | 13 years | 13 years | |
| WP Requires | 3.4.0+ | 5.6.0+ | |
| PHP Requires | 7.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 9.1.2 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
ExactMetrics – Google Analytics…
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while ExactMetrics – Google Analytics… averaged 14,810.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
ExactMetrics – Google Analytics… Reviews
Great plugin!
Give it a try.
Super!
Very useful plugin
Exact Matrics Fixes by Support
The support person Michelle was very helpful when my Exact Matrics didn’t work. She fixed what was wrong and was very easy to deal with. I am very pleased.
More Google Analytics Worth Comparing
Top alternatives in the same category as GTM4WP – A Google Tag Manager (GTM)… and ExactMetrics – Google Analytics…
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Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.
Provides integration between Google Analytics and WooCommerce.
A simple WordPress analytics plugin that is privacy-friendly, fast, and an alternative to Google Analytics.
Frequently Asked Questions
Is GTM4WP – A Google Tag Manager (GTM)… or ExactMetrics – Google Analytics… more popular?
Which has better ratings — GTM4WP – A Google Tag Manager (GTM)… or ExactMetrics – Google Analytics…?
Are GTM4WP – A Google Tag Manager (GTM)… and ExactMetrics – Google Analytics… free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.