GTM4WP – A Google Tag Manager (GTM)… vs GTM Kit – Google Tag Manager & GA4… (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

GTM4WP – A Google Tag Manager (GTM)…

GTM4WP – A Google Tag Manager (GTM)…

4.5(154)

700K+ active installs

Free

Updated 3 months ago
View GTM4WP – A Google Tag Manager (GTM)…
VS
GTM Kit – Google Tag Manager & GA4…

GTM Kit – Google Tag Manager & GA4…

4.8(19)

30K+ active installs

Free

Updated 2 weeks ago
View GTM Kit – Google Tag Manager & GA4…

Quick Verdict

As of April 2026, GTM Kit – Google Tag Manager & GA4… has a higher user rating (4.8/5 from 19 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 30K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while GTM Kit – Google Tag Manager & GA4… has 546K+.

Detailed Comparison

Rating
4.5/5GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…4.8/5
Total Reviews
154GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…19
Active Installs
700K+GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…30K+
Total Downloads
13M+GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…546K+
Support Resolution
0%GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…N/A
Last Updated
3 months agoGTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…2 weeks ago
First Released
2013GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…2022
Age
13 yearsGTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…4 years
WP Requires
3.4.0+GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…6.7+
PHP Requires
7.4+GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…7.4+
Business Model
FreeGTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…Free
Latest Version
1.22.3GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…2.8.3

Rating Breakdown

GTM4WP – A Google Tag Manager (GTM)…

4.5/5(154 reviews)
5
85%
4
1%
3
3%
2
1%
1
10%

GTM Kit – Google Tag Manager & GA4…

4.8/5(19 reviews)
5
95%
4
0%
3
0%
2
0%
1
5%

Recent Reviews

GTM4WP – A Google Tag Manager (GTM)… Reviews

by Eurisko

A GTM power tool!

We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G

by jaurioldm17

Critical Warning: Failed on All Core Function

I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom

by wheelchair

Thought this was beginner friendly. Is not.

Thought this was beginner friendly. Is not.

GTM Kit – Google Tag Manager & GA4… Reviews

by tomaszubrik

Don’t waste your time with this plugin

It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w

by vinnyrajput

Great Plugin requirements full filled!

Easy to configure, effective and support is helpful.

by bluantinoo

Astonishing

After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin

Frequently Asked Questions

Is GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4… more popular?
GTM4WP – A Google Tag Manager (GTM)… has 700K+ active installations while GTM Kit – Google Tag Manager & GA4… has 30K+. GTM4WP – A Google Tag Manager (GTM)… is the more widely-used plugin as of April 2026.
Which has better ratings — GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4…?
GTM4WP – A Google Tag Manager (GTM)… has a 4.5/5 rating from 154 reviews, while GTM Kit – Google Tag Manager & GA4… has a 4.8/5 rating from 19 reviews.
Are GTM4WP – A Google Tag Manager (GTM)… and GTM Kit – Google Tag Manager & GA4… free?
GTM4WP – A Google Tag Manager (GTM)… is free and GTM Kit – Google Tag Manager & GA4… is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4…?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
GTM4WP – A Google Tag Manager (GTM)… was last updated 3 months ago and GTM Kit – Google Tag Manager & GA4… was last updated 2 weeks ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.