GTM4WP – A Google Tag Manager (GTM)… vs GTM Kit – Google Tag Manager & GA4… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
GTM Kit – Google Tag Manager & GA4…
30K+ active installs
Free
Quick Verdict
As of April 2026, GTM Kit – Google Tag Manager & GA4… has a higher user rating (4.8/5 from 19 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 30K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while GTM Kit – Google Tag Manager & GA4… has 546K+.
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | GTM Kit – Google Tag Manager & GA4… | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 4.8/5 |
| Total Reviews | 154 | ◄ | 19 |
| Active Installs | 700K+ | ◄ | 30K+ |
| Total Downloads | 13M+ | ◄ | 546K+ |
| Support Resolution | 0% | N/A | |
| Last Updated | 3 months ago | ► | 2 weeks ago |
| First Released | 2013 | 2022 | |
| Age | 13 years | 4 years | |
| WP Requires | 3.4.0+ | 6.7+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 2.8.3 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
GTM Kit – Google Tag Manager & GA4…
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while GTM Kit – Google Tag Manager & GA4… averaged 695.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
GTM Kit – Google Tag Manager & GA4… Reviews
Don’t waste your time with this plugin
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w
Great Plugin requirements full filled!
Easy to configure, effective and support is helpful.
Astonishing
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin
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Frequently Asked Questions
Is GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4… more popular?
Which has better ratings — GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4…?
Are GTM4WP – A Google Tag Manager (GTM)… and GTM Kit – Google Tag Manager & GA4… free?
Which plugin has better support — GTM4WP – A Google Tag Manager (GTM)… or GTM Kit – Google Tag Manager & GA4…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.