GTM4WP – A Google Tag Manager (GTM)… vs Independent Analytics – Google… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Independent Analytics – Google…
100K+ active installs
Free
Quick Verdict
As of April 2026, Independent Analytics – Google… has a higher user rating (4.8/5 from 157 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 100K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while Independent Analytics – Google… has 2.5M+. Independent Analytics – Google… has a higher support resolution rate (75% vs 0%).
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | Independent Analytics – Google… | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 4.8/5 |
| Total Reviews | 154 | ► | 157 |
| Active Installs | 700K+ | ◄ | 100K+ |
| Total Downloads | 13M+ | ◄ | 2.5M+ |
| Support Resolution | 0% | ► | 75% |
| Last Updated | 3 months ago | ► | 4 days ago |
| First Released | 2013 | 2022 | |
| Age | 13 years | 4 years | |
| WP Requires | 3.4.0+ | 5.9+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 2.14.7 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
Independent Analytics – Google…
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while Independent Analytics – Google… averaged 3,785.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
Independent Analytics – Google… Reviews
Recommended to a Client… Couldn’t be Happier!
I recently recommended this plug-in to a client as an alternative to my company setting them up with the full Google Analytics – which honestly, Google analytics is always so overwhelming for clients
Terrific Plugin
Easy to use. GPR compliant and includes scheduled client reports. Thank you.
Good free features, needs better performance
So far, pretty good analytics and data, but I feel like the performance(server) impact is a little much. If that gets changed, so will my review to 5 stars
More Google Analytics Worth Comparing
Top alternatives in the same category as GTM4WP – A Google Tag Manager (GTM)… and Independent Analytics – Google…
The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!
Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.
Provides integration between Google Analytics and WooCommerce.
Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.