GTM4WP – A Google Tag Manager (GTM)… vs Google Analytics for WooCommerce (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Google Analytics for WooCommerce
200K+ active installs
Free
Quick Verdict
As of April 2026, GTM4WP – A Google Tag Manager (GTM)… has a higher user rating (4.5/5 from 154 reviews) and leads in active installations (700K+ vs 200K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while Google Analytics for WooCommerce has 10M+. Google Analytics for WooCommerce has a higher support resolution rate (50% vs 0%).
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | Google Analytics for WooCommerce | |
|---|---|---|---|
| Rating | 4.5/5 | ◄ | 2.8/5 |
| Total Reviews | 154 | ◄ | 117 |
| Active Installs | 700K+ | ◄ | 200K+ |
| Total Downloads | 13M+ | ◄ | 10M+ |
| Support Resolution | 0% | ► | 50% |
| Last Updated | 3 months ago | ► | 1 week ago |
| First Released | 2013 | 2013 | |
| Age | 13 years | 13 years | |
| WP Requires | 3.4.0+ | 6.8+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 2.1.22 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
Google Analytics for WooCommerce
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while Google Analytics for WooCommerce averaged 3,503.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
Google Analytics for WooCommerce Reviews
DO NOT USE
broke my WooCommerce site
Currently absolutely not recommended
We installed this plugin to improve conversion tracking in GA4 – with disastrous results: since installation, no traffic has been recorded in Google Analytics 4 at all. We are using the Complianz cook
Works
Native Google Analytics gateway for Woocommerce. Works great when set up correctly.
More Google Analytics Worth Comparing
Top alternatives in the same category as GTM4WP – A Google Tag Manager (GTM)… and Google Analytics for WooCommerce
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Frequently Asked Questions
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Are GTM4WP – A Google Tag Manager (GTM)… and Google Analytics for WooCommerce free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.