GTM4WP – A Google Tag Manager (GTM)… vs WP Global Site Tag (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Quick Verdict
As of April 2026, WP Global Site Tag has a higher user rating (5/5 from 3 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 8.0K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while WP Global Site Tag has 72K+.
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | WP Global Site Tag | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 5/5 |
| Total Reviews | 154 | ◄ | 3 |
| Active Installs | 700K+ | ◄ | 8.0K+ |
| Total Downloads | 13M+ | ◄ | 72K+ |
| Support Resolution | 0% | N/A | |
| Last Updated | 3 months ago | ◄ | 11 months ago |
| First Released | 2013 | 2017 | |
| Age | 13 years | 9 years | |
| WP Requires | 3.4.0+ | 3.0.1+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free | |
| Latest Version | 1.22.3 | 1.0.7 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
WP Global Site Tag
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while WP Global Site Tag averaged 11.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
WP Global Site Tag Reviews
WP Global Site Tag – Google Analytics
Bosuna header bölümüne kod eklemeye gerek kalmadan bu uygulamayi kullanabilirsiniz. UA- ile baslayan izleme kimliginizi eklemeniz yeterli
The Only Google Analytics AND Global site tag setup tool that works
This is my first plugin review and it fully deserves the 5 stars – why? It’s extremely simple to use, not bloated, does not spy on your data and it does exactly what it promises – you just add your UA
Very simple to setup, worked fine
Super easy to install and setup. A small suggestion would be to add the Settings hyperlink on the plugin in the WordPress plugins list, rather than trying to locate the new Plugin menu on the left si
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.