GTM4WP – A Google Tag Manager (GTM)… vs Insert Headers And Footers (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Insert Headers And Footers
300K+ active installs
Free + Premium
Quick Verdict
As of April 2026, Insert Headers And Footers has a higher user rating (5/5 from 129 reviews) while GTM4WP – A Google Tag Manager (GTM)… leads in active installations (700K+ vs 300K+). Both are free WordPress plugins. GTM4WP – A Google Tag Manager (GTM)… has accumulated 13M+ total downloads while Insert Headers And Footers has 2.5M+.
Detailed Comparison
| Metric | GTM4WP – A Google Tag Manager (GTM)… | Insert Headers And Footers | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 5/5 |
| Total Reviews | 154 | ◄ | 129 |
| Active Installs | 700K+ | ◄ | 300K+ |
| Total Downloads | 13M+ | ◄ | 2.5M+ |
| Support Resolution | 0% | N/A | |
| Last Updated | 3 months ago | ► | 2 weeks ago |
| First Released | 2013 | 2017 | |
| Age | 13 years | 9 years | |
| WP Requires | 3.4.0+ | 5.0+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free + Premium | |
| Latest Version | 1.22.3 | 3.1.4 |
Rating Breakdown
GTM4WP – A Google Tag Manager (GTM)…
Insert Headers And Footers
Download Trends
Over the past 30 days, GTM4WP – A Google Tag Manager (GTM)… averaged approximately 2,722 daily downloads while Insert Headers And Footers averaged 4,172.
Recent Reviews
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
Insert Headers And Footers Reviews
Makes my life a breeze!
I use this to add headers to my ads site to track conversions and it works fuss free. Thank you so much for this plugin!
Using Mailpoet
Great plugin! Easy to setup and nice to be able to use the standard Gutenberg editor. I didn’t find how to add a link to the web version of my newsletters.
Works great! Thanks!
No issues. Very helpful!
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Frequently Asked Questions
Is GTM4WP – A Google Tag Manager (GTM)… or Insert Headers And Footers more popular?
Which has better ratings — GTM4WP – A Google Tag Manager (GTM)… or Insert Headers And Footers?
Are GTM4WP – A Google Tag Manager (GTM)… and Insert Headers And Footers free?
Which plugin has better support — GTM4WP – A Google Tag Manager (GTM)… or Insert Headers And Footers?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.