MC4WP: Mailchimp for WordPress vs Email Template Customizer for… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MC4WP: Mailchimp for WordPress
1.0M+ active installs
Free
Email Template Customizer for…
20K+ active installs
Free
Quick Verdict
As of April 2026, MC4WP: Mailchimp for WordPress has a higher user rating (4.8/5 from 1,492 reviews) and leads in active installations (1.0M+ vs 20K+). Both are free WordPress plugins. MC4WP: Mailchimp for WordPress has accumulated 73M+ total downloads while Email Template Customizer for… has 810K+. MC4WP: Mailchimp for WordPress has a higher support resolution rate (89% vs 12%).
Detailed Comparison
| Metric | MC4WP: Mailchimp for WordPress | Email Template Customizer for… | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | 4.6/5 |
| Total Reviews | 1,492 | ◄ | 104 |
| Active Installs | 1.0M+ | ◄ | 20K+ |
| Total Downloads | 73M+ | ◄ | 810K+ |
| Support Resolution | 89% | ◄ | 12% |
| Last Updated | 1 week ago | ◄ | 2 months ago |
| First Released | 2013 | 2020 | |
| Age | 13 years | 6 years | |
| WP Requires | 4.6+ | 5.0+ | |
| PHP Requires | 7.4+ | 7.0+ | |
| Business Model | Free | Free | |
| Latest Version | 4.12.1 | 1.2.21 |
Rating Breakdown
MC4WP: Mailchimp for WordPress
Email Template Customizer for…
Download Trends
Over the past 30 days, MC4WP: Mailchimp for WordPress averaged approximately 39,723 daily downloads while Email Template Customizer for… averaged 124.
Recent Reviews
MC4WP: Mailchimp for WordPress Reviews
Good but Limited
Works well for basic email setup & easy to connect with Mailchimp. UI is simple. But needs more flexibility in forms. Overall, a good plugin. tnx 👍
Simple Mailchimp Connect
Good plugin for connecting Mailchimp with WP. Setup was pretty easy and forms started collecting emails without much hassle. UI is clean too. A few more design options would be nice, but overall works
Just Started Using This API
I like it so far and will update this review as time goes on.
Email Template Customizer for… Reviews
Impossible to customize everything. They don’t keep their promises.
Incompetent coders who, unfortunately, pass off display issues as a normal and functional situation for their plugin. No, their plugin is not responsive, and there is no editor for the mobile view. Th
Worked well for some time…
After the latest update, this plugin stopped working for us. Edit was crashing WordPress, couldn’t create new email templates and when WooCommerce send an email it was empty…My client was pissed off.
Great Plugin But Input validation vulnerability version 1.2.5 – Medium Risk
This plugin is great and I’ve been using it for years although recently the plugin has a security issue that allows hackers to inject harmful code into web pages. This can only happen on certain types
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.