EmailKit – Email Customizer for… vs ShopMagic – email automation (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
EmailKit – Email Customizer for…
70K+ active installs
Free
ShopMagic – email automation
10K+ active installs
Free
Quick Verdict
As of April 2026, ShopMagic – email automation has a higher user rating (4.7/5 from 76 reviews) while EmailKit – Email Customizer for… leads in active installations (70K+ vs 10K+). Both are free WordPress plugins. EmailKit – Email Customizer for… has accumulated 369K+ total downloads while ShopMagic – email automation has 738K+.
Detailed Comparison
| Metric | EmailKit – Email Customizer for… | ShopMagic – email automation | |
|---|---|---|---|
| Rating | 4.3/5 | ► | 4.7/5 |
| Total Reviews | 14 | ► | 76 |
| Active Installs | 70K+ | ◄ | 10K+ |
| Total Downloads | 369K+ | ► | 738K+ |
| Support Resolution | 100% | N/A | |
| Last Updated | 3 days ago | ◄ | 4 weeks ago |
| First Released | 2023 | 2016 | |
| Age | 3 years | 10 years | |
| WP Requires | 5.0+ | 6.4+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.6.5 | 4.8.1 |
Rating Breakdown
EmailKit – Email Customizer for…
ShopMagic – email automation
Download Trends
Over the past 30 days, EmailKit – Email Customizer for… averaged approximately 1,684 daily downloads while ShopMagic – email automation averaged 312.
Recent Reviews
EmailKit – Email Customizer for… Reviews
The support is not responding.
We are having difficulties with a feature. We couldn’t find a solution in forums, and support is not responding. We then requested a refund because we cannot use the plugin, but despite numerous email
Get no refund
I require a feature that allows me to export my settings and import them into other websites. This functionality appears to be missing in WPNet, which is quite surprising. I initially requested a r
Amazed by the support
Support is amazing and also the plugin works perfectly!
ShopMagic – email automation Reviews
Excellent plug in! 👊😎🤙
Really good and well thought out plugin that works and is easy to use. I bought the lifetime option and it has already saved me much more than it’s own worth in my time. No full booking solution wa
Great plugin for every woocommerce store
Its great to increase sales on recurring customers! Support is also great.
Misleading PRO description; Unlimited and Lifetime are the same!
In your PRO version you advertise: Unlimited Updates & Support for 1 Site (For Personal) Unlimited Updates & Support for 25 Sites (For Professional) Instead of: Unl
More Woocommerce Email Customizer Worth Comparing
Top alternatives in the same category as EmailKit – Email Customizer for… and ShopMagic – email automation
Customize WooCommerce email templates with an advanced drag-and-drop email builder. Works great with 80+ WooCommerce Email Customizer Addons.
WooCommerce Email Customizer plugin lets you customize transactional emails using a template builder, adding text, images & more to match your brand
Frequently Asked Questions
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Which has better ratings — EmailKit – Email Customizer for… or ShopMagic – email automation?
Are EmailKit – Email Customizer for… and ShopMagic – email automation free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.