GTM Kit – Google Tag Manager & GA4… vs Goal Tracker – Custom Event Tracking… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM Kit – Google Tag Manager & GA4…
30K+ active installs
Free
Goal Tracker – Custom Event Tracking…
2.0K+ active installs
Free
Quick Verdict
As of April 2026, Goal Tracker – Custom Event Tracking… has a higher user rating (5/5 from 7 reviews) while GTM Kit – Google Tag Manager & GA4… leads in active installations (30K+ vs 2.0K+). Both are free WordPress plugins. GTM Kit – Google Tag Manager & GA4… has accumulated 546K+ total downloads while Goal Tracker – Custom Event Tracking… has 32K+.
Detailed Comparison
| Metric | GTM Kit – Google Tag Manager & GA4… | Goal Tracker – Custom Event Tracking… | |
|---|---|---|---|
| Rating | 4.8/5 | ► | 5/5 |
| Total Reviews | 19 | ◄ | 7 |
| Active Installs | 30K+ | ◄ | 2.0K+ |
| Total Downloads | 546K+ | ◄ | 32K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 2 weeks ago | ◄ | 1 year ago |
| First Released | 2022 | 2022 | |
| Age | 4 years | 4 years | |
| WP Requires | 6.7+ | 5.5+ | |
| PHP Requires | 7.4+ | 5.6.20+ | |
| Business Model | Free | Free | |
| Latest Version | 2.8.3 | 1.1.6 |
Rating Breakdown
GTM Kit – Google Tag Manager & GA4…
Goal Tracker – Custom Event Tracking…
Download Trends
Over the past 30 days, GTM Kit – Google Tag Manager & GA4… averaged approximately 695 daily downloads while Goal Tracker – Custom Event Tracking… averaged 7.
Recent Reviews
GTM Kit – Google Tag Manager & GA4… Reviews
Don’t waste your time with this plugin
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w
Great Plugin requirements full filled!
Easy to configure, effective and support is helpful.
Astonishing
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin
Goal Tracker – Custom Event Tracking… Reviews
Excellent and simple
Wanted to set up event tracking for a button really quickly on a website. Was able to do this in about five minutes using this plug-in. Excellent instruction videos as well.
Super Useful
Excellent for tracking with the new GA$
Great plugin, does the job well
This tool helped me do things that other plugins have as premium. Works well with no issues but a bit better help in the Tracker tab would help. I tried creating two events tracking with the same even
More Ga4 Worth Comparing
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Frequently Asked Questions
Is GTM Kit – Google Tag Manager & GA4… or Goal Tracker – Custom Event Tracking… more popular?
Which has better ratings — GTM Kit – Google Tag Manager & GA4… or Goal Tracker – Custom Event Tracking…?
Are GTM Kit – Google Tag Manager & GA4… and Goal Tracker – Custom Event Tracking… free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.