MonsterInsights – Google Analytics… vs GTM4WP – A Google Tag Manager (GTM)… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MonsterInsights – Google Analytics…
2.0M+ active installs
Free
GTM4WP – A Google Tag Manager (GTM)…
700K+ active installs
Free
Quick Verdict
As of April 2026, MonsterInsights – Google Analytics… has a higher user rating (4.6/5 from 3,125 reviews) and leads in active installations (2.0M+ vs 700K+). Both are free WordPress plugins. MonsterInsights – Google Analytics… has accumulated 260M+ total downloads while GTM4WP – A Google Tag Manager (GTM)… has 13M+. MonsterInsights – Google Analytics… has a higher support resolution rate (100% vs 0%).
Detailed Comparison
| Metric | MonsterInsights – Google Analytics… | GTM4WP – A Google Tag Manager (GTM)… | |
|---|---|---|---|
| Rating | 4.6/5 | ◄ | 4.5/5 |
| Total Reviews | 3,125 | ◄ | 154 |
| Active Installs | 2.0M+ | ◄ | 700K+ |
| Total Downloads | 260M+ | ◄ | 13M+ |
| Support Resolution | 100% | ◄ | 0% |
| Last Updated | 4 days ago | ◄ | 3 months ago |
| First Released | 2007 | 2013 | |
| Age | 19 years | 13 years | |
| WP Requires | 5.6.0+ | 3.4.0+ | |
| PHP Requires | 7.2+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 10.1.2 | 1.22.3 |
Rating Breakdown
MonsterInsights – Google Analytics…
GTM4WP – A Google Tag Manager (GTM)…
Download Trends
Over the past 30 days, MonsterInsights – Google Analytics… averaged approximately 170,903 daily downloads while GTM4WP – A Google Tag Manager (GTM)… averaged 2,722.
Recent Reviews
MonsterInsights – Google Analytics… Reviews
Excellent plugin with great support
MonsterInsights is one of those plugins that are really helpful, even the Lite version. Together with that, provides excellent support and tutorials that are clear and direct. Recommended.
Good Tracking Tool
Really helpful plugin for basic analytics. Setup was easy & UI is clean. Got useful insights without much hassle. Sometimes feels a bit limited in the free version, but overall works well 👍
Awesome product!
Very useful tool, very versatile, highly recommended.
GTM4WP – A Google Tag Manager (GTM)… Reviews
A GTM power tool!
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us. Huge thank you for this plugin Thomas G
Critical Warning: Failed on All Core Function
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCom
Thought this was beginner friendly. Is not.
Thought this was beginner friendly. Is not.
More Google Analytics Worth Comparing
Top alternatives in the same category as MonsterInsights – Google Analytics… and GTM4WP – A Google Tag Manager (GTM)…
Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.
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Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.
Provides integration between Google Analytics and WooCommerce.
A simple WordPress analytics plugin that is privacy-friendly, fast, and an alternative to Google Analytics.
Frequently Asked Questions
Is MonsterInsights – Google Analytics… or GTM4WP – A Google Tag Manager (GTM)… more popular?
Which has better ratings — MonsterInsights – Google Analytics… or GTM4WP – A Google Tag Manager (GTM)…?
Are MonsterInsights – Google Analytics… and GTM4WP – A Google Tag Manager (GTM)… free?
Which plugin has better support — MonsterInsights – Google Analytics… or GTM4WP – A Google Tag Manager (GTM)…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.