MonsterInsights – Google Analytics… vs Easy UTM Builder (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MonsterInsights – Google Analytics…
2.0M+ active installs
Free
Quick Verdict
As of April 2026, MonsterInsights – Google Analytics… has a higher user rating (4.6/5 from 3,125 reviews) and leads in active installations (2.0M+ vs 400). Both are free WordPress plugins. MonsterInsights – Google Analytics… has accumulated 260M+ total downloads while Easy UTM Builder has 5.9K+.
Detailed Comparison
| Metric | MonsterInsights – Google Analytics… | Easy UTM Builder | |
|---|---|---|---|
| Rating | 4.6/5 | ◄ | N/A |
| Total Reviews | 3,125 | ◄ | 0 |
| Active Installs | 2.0M+ | ◄ | 400 |
| Total Downloads | 260M+ | ◄ | 5.9K+ |
| Support Resolution | 86% | N/A | |
| Last Updated | 4 days ago | ◄ | 3 months ago |
| First Released | 2007 | 2016 | |
| Age | 19 years | 10 years | |
| WP Requires | 5.6.0+ | 3.1.0+ | |
| PHP Requires | 7.2+ | 5.4+ | |
| Business Model | Free | Free | |
| Latest Version | 10.1.2 | 1.1 |
Rating Breakdown
MonsterInsights – Google Analytics…
Easy UTM Builder
Download Trends
Recent Reviews
MonsterInsights – Google Analytics… Reviews
Excellent plugin with great support
MonsterInsights is one of those plugins that are really helpful, even the Lite version. Together with that, provides excellent support and tutorials that are clear and direct. Recommended.
Good Tracking Tool
Really helpful plugin for basic analytics. Setup was easy & UI is clean. Got useful insights without much hassle. Sometimes feels a bit limited in the free version, but overall works well 👍
Awesome product!
Very useful tool, very versatile, highly recommended.
Easy UTM Builder Reviews
No reviews yet
More Plugins Worth Comparing
Top alternatives in the same category as MonsterInsights – Google Analytics… and Easy UTM Builder
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!
Head and Footer plugin lets you to add HTML code to the head and footer sections of your site pages, inside posts... and more!
The CRM, Sales, and Marketing WordPress plugin to grow your business better. Capture and engage web visitors with free live chat, forms, CRM, email ma …
Frequently Asked Questions
Is MonsterInsights – Google Analytics… or Easy UTM Builder more popular?
Which has better ratings — MonsterInsights – Google Analytics… or Easy UTM Builder?
Are MonsterInsights – Google Analytics… and Easy UTM Builder free?
Which plugin has better support — MonsterInsights – Google Analytics… or Easy UTM Builder?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.