Site Kit by Google – Analytics, Search… vs Ad Inserter – Ad Manager & AdSense Ads (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Ad Inserter – Ad Manager & AdSense Ads
300K+ active installs
Free
Quick Verdict
As of April 2026, Ad Inserter – Ad Manager & AdSense Ads has a higher user rating (4.9/5 from 2,417 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 300K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Ad Inserter – Ad Manager & AdSense Ads has 18M+. Ad Inserter – Ad Manager & AdSense Ads has a higher support resolution rate (86% vs 81%).
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Ad Inserter – Ad Manager & AdSense Ads | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 4.9/5 |
| Total Reviews | 984 | ► | 2,417 |
| Active Installs | 5.0M+ | ◄ | 300K+ |
| Total Downloads | 246M+ | ◄ | 18M+ |
| Support Resolution | 81% | ► | 86% |
| Last Updated | 1 week ago | ► | 6 days ago |
| First Released | 2019 | 2010 | |
| Age | 7 years | 16 years | |
| WP Requires | 5.2+ | 5.0+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 2.8.13 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Ad Inserter – Ad Manager & AdSense Ads
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while Ad Inserter – Ad Manager & AdSense Ads averaged 5,281.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Ad Inserter – Ad Manager & AdSense Ads Reviews
Ho testato e provato ottimo
MI piace e mi ha notevolmente agevolato il mio lavoro
NICE
VERY GOOD
Ottimo per gestire pubblicità sul blog
Ottimo e leggero plugin per gestire la pubblicità sul blog. Migliorabile l’interfaccia, non proprio immediata.
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Frequently Asked Questions
Is Site Kit by Google – Analytics, Search… or Ad Inserter – Ad Manager & AdSense Ads more popular?
Which has better ratings — Site Kit by Google – Analytics, Search… or Ad Inserter – Ad Manager & AdSense Ads?
Are Site Kit by Google – Analytics, Search… and Ad Inserter – Ad Manager & AdSense Ads free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.