Site Kit by Google – Analytics, Search… vs Ad Invalid Click Protector (AICP) (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Ad Invalid Click Protector (AICP)
20K+ active installs
Free
Quick Verdict
As of April 2026, Ad Invalid Click Protector (AICP) has a higher user rating (4.7/5 from 62 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 20K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Ad Invalid Click Protector (AICP) has 289K+.
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Ad Invalid Click Protector (AICP) | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 4.7/5 |
| Total Reviews | 983 | ◄ | 62 |
| Active Installs | 5.0M+ | ◄ | 20K+ |
| Total Downloads | 246M+ | ◄ | 289K+ |
| Support Resolution | 82% | N/A | |
| Last Updated | 1 week ago | ◄ | 1 year ago |
| First Released | 2019 | 2016 | |
| Age | 7 years | 10 years | |
| WP Requires | 5.2+ | 4.9+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 1.3.0 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Ad Invalid Click Protector (AICP)
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while Ad Invalid Click Protector (AICP) averaged 20.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Ad Invalid Click Protector (AICP) Reviews
Good
Good !
Great Plugin
Very Nice!
It doesn’t work on a touch screen, so what’s the use of it?
Most of the traffic comes from touchscreen smartphones with at least 75%. If this plugin does not work on the touch screen, then what is the use of it? This topic was modified 2 years, 10 mont
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Frequently Asked Questions
Is Site Kit by Google – Analytics, Search… or Ad Invalid Click Protector (AICP) more popular?
Which has better ratings — Site Kit by Google – Analytics, Search… or Ad Invalid Click Protector (AICP)?
Are Site Kit by Google – Analytics, Search… and Ad Invalid Click Protector (AICP) free?
Which plugin has better support — Site Kit by Google – Analytics, Search… or Ad Invalid Click Protector (AICP)?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.