Site Kit by Google – Analytics, Search… vs Advanced Ads – Ad Manager & AdSense (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Advanced Ads – Ad Manager & AdSense
100K+ active installs
Free
Quick Verdict
As of April 2026, Advanced Ads – Ad Manager & AdSense has a higher user rating (4.9/5 from 1,459 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 100K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Advanced Ads – Ad Manager & AdSense has 11M+. Site Kit by Google – Analytics, Search… has a higher support resolution rate (82% vs 62%).
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Advanced Ads – Ad Manager & AdSense | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 4.9/5 |
| Total Reviews | 983 | ► | 1,459 |
| Active Installs | 5.0M+ | ◄ | 100K+ |
| Total Downloads | 246M+ | ◄ | 11M+ |
| Support Resolution | 82% | ◄ | 62% |
| Last Updated | 1 week ago | ► | 1 week ago |
| First Released | 2019 | 2014 | |
| Age | 7 years | 12 years | |
| WP Requires | 5.2+ | 5.7+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 2.0.18 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Advanced Ads – Ad Manager & AdSense
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while Advanced Ads – Ad Manager & AdSense averaged 2,084.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Advanced Ads – Ad Manager & AdSense Reviews
A powerful plugin, I recommend it
Advanced Ads is really powerful both for inserting all kinds of ads, and for other tasks, such as inserting arbitrary code. I highly recommend it.
Great app and great support
Tried a few advertising plugins and very pleased with how this plugin is structured and how well it works and the options available. I had some separate issues setting getting the CSS right so the ad
Efficient customer support
Less than 2 hours to get a response and a fix for our problem, many thanks to them!
More Adsense Worth Comparing
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Frequently Asked Questions
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Which has better ratings — Site Kit by Google – Analytics, Search… or Advanced Ads – Ad Manager & AdSense?
Are Site Kit by Google – Analytics, Search… and Advanced Ads – Ad Manager & AdSense free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.