Site Kit by Google – Analytics, Search… vs Basic Google Analytics 4 for WP (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

Site Kit by Google – Analytics, Search…

Site Kit by Google – Analytics, Search…

4.2(984)

5.0M+ active installs

Free

Updated 1 week ago
View Site Kit by Google – Analytics, Search…
VS
Basic Google Analytics 4 for WP

Basic Google Analytics 4 for WP

0(0)

10 active installs

Free

Updated 3 years ago
View Basic Google Analytics 4 for WP

Quick Verdict

As of April 2026, Site Kit by Google – Analytics, Search… has a higher user rating (4.2/5 from 984 reviews) and leads in active installations (5.0M+ vs 10). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Basic Google Analytics 4 for WP has 860.

Detailed Comparison

Rating
4.2/5Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WPN/A
Total Reviews
984Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP0
Active Installs
5.0M+Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP10
Total Downloads
246M+Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP860
Support Resolution
81%Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WPN/A
Last Updated
1 week agoSite Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP3 years ago
First Released
2019Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP2022
Age
7 yearsSite Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP4 years
WP Requires
5.2+Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP4.9+
PHP Requires
7.4+Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP5.6+
Business Model
FreeSite Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WPFree
Latest Version
1.175.0Site Kit by Google – Analytics, Search…
Basic Google Analytics 4 for WP1.0

Rating Breakdown

Site Kit by Google – Analytics, Search…

4.2/5(984 reviews)
5
74%
4
5%
3
3%
2
4%
1
15%

Basic Google Analytics 4 for WP

0/5(0 reviews)
5
0%
4
0%
3
0%
2
0%
1
0%

Recent Reviews

Site Kit by Google – Analytics, Search… Reviews

by oliviertls

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

by Tanya

Good, But Room for Improvement

Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.

by dashaun645

Good Stats Tool

Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍

Basic Google Analytics 4 for WP Reviews

No reviews yet

Frequently Asked Questions

Is Site Kit by Google – Analytics, Search… or Basic Google Analytics 4 for WP more popular?
Site Kit by Google – Analytics, Search… has 5.0M+ active installations while Basic Google Analytics 4 for WP has 10. Site Kit by Google – Analytics, Search… is the more widely-used plugin as of April 2026.
Which has better ratings — Site Kit by Google – Analytics, Search… or Basic Google Analytics 4 for WP?
Site Kit by Google – Analytics, Search… has a 4.2/5 rating from 984 reviews, while Basic Google Analytics 4 for WP has a 0/5 rating from 0 reviews.
Are Site Kit by Google – Analytics, Search… and Basic Google Analytics 4 for WP free?
Site Kit by Google – Analytics, Search… is free and Basic Google Analytics 4 for WP is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — Site Kit by Google – Analytics, Search… or Basic Google Analytics 4 for WP?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
Site Kit by Google – Analytics, Search… was last updated 1 week ago and Basic Google Analytics 4 for WP was last updated 3 years ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.