Site Kit by Google – Analytics, Search… vs Happy Ads (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

Site Kit by Google – Analytics, Search…

Site Kit by Google – Analytics, Search…

4.2(984)

5.0M+ active installs

Free

Updated 1 week ago
View Site Kit by Google – Analytics, Search…
VS
Happy Ads

Happy Ads

0(0)

20 active installs

Free

Updated 11 months ago
View Happy Ads

Quick Verdict

As of April 2026, Site Kit by Google – Analytics, Search… has a higher user rating (4.2/5 from 984 reviews) and leads in active installations (5.0M+ vs 20). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 247M+ total downloads while Happy Ads has 345.

Detailed Comparison

Rating
4.2/5Site Kit by Google – Analytics, Search…
Happy AdsN/A
Total Reviews
984Site Kit by Google – Analytics, Search…
Happy Ads0
Active Installs
5.0M+Site Kit by Google – Analytics, Search…
Happy Ads20
Total Downloads
247M+Site Kit by Google – Analytics, Search…
Happy Ads345
Support Resolution
81%Site Kit by Google – Analytics, Search…
Happy AdsN/A
Last Updated
1 week agoSite Kit by Google – Analytics, Search…
Happy Ads11 months ago
First Released
2019Site Kit by Google – Analytics, Search…
Happy Ads2025
Age
7 yearsSite Kit by Google – Analytics, Search…
Happy Ads1 year
WP Requires
5.2+Site Kit by Google – Analytics, Search…
Happy Ads5.0+
PHP Requires
7.4+Site Kit by Google – Analytics, Search…
Happy Ads7.2+
Business Model
FreeSite Kit by Google – Analytics, Search…
Happy AdsFree
Latest Version
1.175.0Site Kit by Google – Analytics, Search…
Happy Ads1.0.0

Rating Breakdown

Site Kit by Google – Analytics, Search…

4.2/5(984 reviews)
5
74%
4
5%
3
3%
2
4%
1
15%

Happy Ads

0/5(0 reviews)
5
0%
4
0%
3
0%
2
0%
1
0%

Recent Reviews

Site Kit by Google – Analytics, Search… Reviews

by oliviertls

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

by Tanya

Good, But Room for Improvement

Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.

by dashaun645

Good Stats Tool

Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍

Happy Ads Reviews

No reviews yet

Frequently Asked Questions

Is Site Kit by Google – Analytics, Search… or Happy Ads more popular?
Site Kit by Google – Analytics, Search… has 5.0M+ active installations while Happy Ads has 20. Site Kit by Google – Analytics, Search… is the more widely-used plugin as of April 2026.
Which has better ratings — Site Kit by Google – Analytics, Search… or Happy Ads?
Site Kit by Google – Analytics, Search… has a 4.2/5 rating from 984 reviews, while Happy Ads has a 0/5 rating from 0 reviews.
Are Site Kit by Google – Analytics, Search… and Happy Ads free?
Site Kit by Google – Analytics, Search… is free and Happy Ads is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — Site Kit by Google – Analytics, Search… or Happy Ads?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
Site Kit by Google – Analytics, Search… was last updated 1 week ago and Happy Ads was last updated 11 months ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.