Site Kit by Google – Analytics, Search… vs HubSpot All-In-One Marketing – Forms… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
HubSpot All-In-One Marketing – Forms…
200K+ active installs
Free
Quick Verdict
As of April 2026, HubSpot All-In-One Marketing – Forms… has a higher user rating (4.3/5 from 207 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 200K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while HubSpot All-In-One Marketing – Forms… has 19M+. HubSpot All-In-One Marketing – Forms… has a higher support resolution rate (100% vs 82%).
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | HubSpot All-In-One Marketing – Forms… | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 4.3/5 |
| Total Reviews | 983 | ◄ | 207 |
| Active Installs | 5.0M+ | ◄ | 200K+ |
| Total Downloads | 246M+ | ◄ | 19M+ |
| Support Resolution | 82% | ► | 100% |
| Last Updated | 1 week ago | ► | 1 week ago |
| First Released | 2019 | 2014 | |
| Age | 7 years | 12 years | |
| WP Requires | 5.2+ | 5.8+ | |
| PHP Requires | 7.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 11.3.45 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
HubSpot All-In-One Marketing – Forms…
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while HubSpot All-In-One Marketing – Forms… averaged 15,457.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
HubSpot All-In-One Marketing – Forms… Reviews
plugin sends spam contacts
hi the plugin is adding fake spam contacts to my hubspot account. it doesnt have any type of spam control? please
Tracking code does not load
Has anyone ran into problem where: HubSpot’s tracking code loads right away when you go to website, but the analysis shows that the Analytics Code that should be part of it does not load? Also I ca
Always disconnecting the plugin
Tried everything, tech support didn’t come up with anything. Plugin just keeps disconnecting.
More Analytics Worth Comparing
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Analytics you'll actually use. Privacy-friendly, zero config, and designed to be actionable. Get insights, not just raw data.
Frequently Asked Questions
Is Site Kit by Google – Analytics, Search… or HubSpot All-In-One Marketing – Forms… more popular?
Which has better ratings — Site Kit by Google – Analytics, Search… or HubSpot All-In-One Marketing – Forms…?
Are Site Kit by Google – Analytics, Search… and HubSpot All-In-One Marketing – Forms… free?
Which plugin has better support — Site Kit by Google – Analytics, Search… or HubSpot All-In-One Marketing – Forms…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.