Site Kit by Google – Analytics, Search… vs WP Statistics – Simple, privacy-friendly… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
WP Statistics – Simple, privacy-friendly…
600K+ active installs
Free
Quick Verdict
As of April 2026, Site Kit by Google – Analytics, Search… has a higher user rating (4.2/5 from 983 reviews) and leads in active installations (5.0M+ vs 600K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while WP Statistics – Simple, privacy-friendly… has 35M+. Site Kit by Google – Analytics, Search… has a higher support resolution rate (82% vs 47%).
Expert Insight
As of February 2026, Site Kit by Google dominates in popularity with 5 million active installs versus WP Statistics’ 600,000. Site Kit is entirely free and integrates multiple Google services—Analytics, Search Console, AdSense, and PageSpeed Insights—through a no-code setup. It has a 4.2/5 rating (978 reviews) but some users note bloat and connection bugs. WP Statistics, rated 4.1/5 (749 reviews), focuses on privacy and GDPR/CCPA compliance, keeping all analytics data within WordPress. It offers a freemium model with Premium plans starting at $119/year. WP Statistics also boasts a higher support resolution rate (82% vs 78%) and faster recent download growth (+479%). Site Kit suits users seeking Google ecosystem integration, while WP Statistics appeals to privacy-focused owners avoiding external data sharing. Overall, Site Kit wins for ease and scale; WP Statistics wins for control and compliance.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
Site Kit by Google wins overall for broad appeal, user-friendliness, and zero cost. WP Statistics is the stronger choice for privacy-first and GDPR-compliant analytics setups.
Best for Beginners
Site Kit by Google – Analytics, Search Console, AdSense, Speed. It’s easier to set up, fully free, and integrates seamlessly with all core Google services, making it ideal for non-technical users.
Best for Developers
WP Statistics – Simple, privacy-friendly Google Analytics alternative. Its self-hosted architecture, open REST API (premium), and data ownership model suit developers managing compliance-heavy or large-scale deployments.
Best for Budget
Site Kit by Google. It’s 100% free, while WP Statistics Premium starts at $119/year for one site, making Site Kit far more cost-effective for most use cases.
Best for WooCommerce
Both support WooCommerce indirectly, but WP Statistics offers more granular local visitor data and performance tracking, making it slightly better for compliance-sensitive stores.
Pricing Comparison
Site Kit by Google is entirely free with no paid upgrades, providing full access to Analytics, Search Console, AdSense, Tag Manager, and PageSpeed Insights integrations. WP Statistics follows a freemium model, starting at $119/year (1 site), $249/year (up to 5 sites), and $449/year (unlimited). Premium tiers unlock campaign analytics, custom event tracking, advanced reports, and REST API integration. For privacy-focused organizations, WP Statistics Premium justifies its cost; for general users, Site Kit offers unmatched value at no expense.
Pricing verified as of April 2026
Feature Comparison
Site Kit focuses on Google ecosystem integration—Analytics (GA4), Search Console, AdSense, and PageSpeed Insights—providing centralized, per-page metrics without coding. WP Statistics prioritizes local, privacy-centric analytics with GDPR-compliant, cookie-less tracking, device and geo reports, and no external data sharing. Its Premium edition adds marketing and campaign analytics, advanced exports, and live tracking. Site Kit excels at Google data aggregation, while WP Statistics delivers full data ownership and regulatory control.
Compatibility Notes
WP Statistics supports Multisite installations, while Site Kit does not. Both work with Gutenberg and REST API, support multilingual setups, and run on PHP 7.4+. WP Statistics’s local data model is also fully compatible with caching and CDN setups, making it more flexible in complex hosting environments.
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | WP Statistics – Simple, privacy-friendly… | |
|---|---|---|---|
| Rating | 4.2/5 | ◄ | 4.1/5 |
| Total Reviews | 983 | ◄ | 750 |
| Active Installs | 5.0M+ | ◄ | 600K+ |
| Total Downloads | 246M+ | ◄ | 35M+ |
| Support Resolution | 82% | ◄ | 47% |
| Last Updated | 1 week ago | ◄ | 2 weeks ago |
| First Released | 2019 | 2011 | |
| Age | 7 years | 15 years | |
| WP Requires | 5.2+ | 6.6+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 14.16.4 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
WP Statistics – Simple, privacy-friendly…
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while WP Statistics – Simple, privacy-friendly… averaged 10,538.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
WP Statistics – Simple, privacy-friendly… Reviews
Thank you
I like it, just what I wanted, you cannot expect more for free!
Great Analytics Plugin
I have been using this since 2025, even on big websites. It is easy to set up and privacy-friendly. You can use it without cookie and without cookie-opt-in. Currently I would choose this over Matomo.
very good
very good
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.