Site Kit by Google – Analytics, Search… vs Google Tag Manager (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Quick Verdict
As of April 2026, Site Kit by Google – Analytics, Search… has a higher user rating (4.2/5 from 983 reviews) and leads in active installations (5.0M+ vs 10K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Google Tag Manager has 178K+.
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Google Tag Manager | |
|---|---|---|---|
| Rating | 4.2/5 | 4.2/5 | |
| Total Reviews | 983 | ◄ | 10 |
| Active Installs | 5.0M+ | ◄ | 10K+ |
| Total Downloads | 246M+ | ◄ | 178K+ |
| Support Resolution | 82% | N/A | |
| Last Updated | 1 week ago | ◄ | 5 years ago |
| First Released | 2019 | 2012 | |
| Age | 7 years | 14 years | |
| WP Requires | 5.2+ | 2.7+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 1.0.3 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Google Tag Manager
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 193,843 daily downloads while Google Tag Manager averaged 18.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Google Tag Manager Reviews
Hermosura de Plugins
Otros plugins no me enviarvan al información de Google Analytics 4 pero este en un ratito lo solucionó, es genial y sencillo
Super-simple way of adding GTM code
Perfect!
Es simple y funciona
Sin tantas complicaciones, funciona correctamente
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.