Hotjar vs VisitorLAB (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Quick Verdict
As of April 2026, VisitorLAB has a higher user rating (5/5 from 2 reviews) while Hotjar leads in active installations (70K+ vs 10). Both are free WordPress plugins. Hotjar has accumulated 1.1M+ total downloads while VisitorLAB has 1.3K+.
Detailed Comparison
| Metric | Hotjar | VisitorLAB | |
|---|---|---|---|
| Rating | 2.9/5 | ► | 5/5 |
| Total Reviews | 18 | ◄ | 2 |
| Active Installs | 70K+ | ◄ | 10 |
| Total Downloads | 1.1M+ | ◄ | 1.3K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 2 years ago | ◄ | 6 years ago |
| First Released | 2019 | 2019 | |
| Age | 7 years | 7 years | |
| WP Requires | 4.6+ | 4.6+ | |
| PHP Requires | false+ | 5.2.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.0.16 | 1.0.2 |
Rating Breakdown
Hotjar
VisitorLAB
Download Trends
Recent Reviews
Hotjar Reviews
Used to be good
…Now it won’t even correctly verify the installation. The tracking script was in my website yet the HotJar control panel claimed over and over that it wasn’t when I tried to verify the installation. I
doesn’t work
the plugin states connection is verified on all pages I checked. The site says I need to complete the installation before continuing.
My favourite analytics application
I have already tried a few analytics applications. However, I never found the right one. hotjar is easy to use and provides considerable insights even in the free version. Super. I can only recommend
VisitorLAB Reviews
No reviews yet
Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.