GTM Kit – Google Tag Manager & GA4… vs HT Easy GA4 – Google Analytics… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM Kit – Google Tag Manager & GA4…
30K+ active installs
Free
HT Easy GA4 – Google Analytics…
5.0K+ active installs
Free + Premium
Quick Verdict
As of April 2026, GTM Kit – Google Tag Manager & GA4… has a higher user rating (4.8/5 from 19 reviews) and leads in active installations (30K+ vs 5.0K+). Both are free WordPress plugins. GTM Kit – Google Tag Manager & GA4… has accumulated 546K+ total downloads while HT Easy GA4 – Google Analytics… has 142K+.
Detailed Comparison
| Metric | GTM Kit – Google Tag Manager & GA4… | HT Easy GA4 – Google Analytics… | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | 4.5/5 |
| Total Reviews | 19 | ◄ | 8 |
| Active Installs | 30K+ | ◄ | 5.0K+ |
| Total Downloads | 546K+ | ◄ | 142K+ |
| Support Resolution | N/A | 50% | |
| Last Updated | 2 weeks ago | ◄ | 1 month ago |
| First Released | 2022 | 2020 | |
| Age | 4 years | 6 years | |
| WP Requires | 6.7+ | 5.0+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free + Premium | |
| Latest Version | 2.8.3 | 1.9.3 |
Rating Breakdown
GTM Kit – Google Tag Manager & GA4…
HT Easy GA4 – Google Analytics…
Download Trends
Over the past 30 days, GTM Kit – Google Tag Manager & GA4… averaged approximately 695 daily downloads while HT Easy GA4 – Google Analytics… averaged 96.
Recent Reviews
GTM Kit – Google Tag Manager & GA4… Reviews
Don’t waste your time with this plugin
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w
Great Plugin requirements full filled!
Easy to configure, effective and support is helpful.
Astonishing
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin
HT Easy GA4 – Google Analytics… Reviews
Excellent
It’s a good plugin, and we received a prompt reply from their support team.
vulnerability
There is a vulnerability since 13-03-2024, Still not patched.
Excellent plugin. Does what it says
Excellent plugin. Does what it says
More Ga4 Worth Comparing
Top alternatives in the same category as GTM Kit – Google Tag Manager & GA4… and HT Easy GA4 – Google Analytics…
Goal Tracker - Custom Events Tracking for Google Analytics 4
Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.
Analytics Tracker makes it super easy to add Google Analytics tracking code on your site
Frequently Asked Questions
Is GTM Kit – Google Tag Manager & GA4… or HT Easy GA4 – Google Analytics… more popular?
Which has better ratings — GTM Kit – Google Tag Manager & GA4… or HT Easy GA4 – Google Analytics…?
Are GTM Kit – Google Tag Manager & GA4… and HT Easy GA4 – Google Analytics… free?
Which plugin has better support — GTM Kit – Google Tag Manager & GA4… or HT Easy GA4 – Google Analytics…?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.