Image Optimizer – Optimize Images and… vs Imagify Image Optimization – Optimize… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Image Optimizer – Optimize Images and…
1.0M+ active installs
Free
Imagify Image Optimization – Optimize…
1.0M+ active installs
Free
Quick Verdict
As of April 2026, Imagify Image Optimization – Optimize… has a higher user rating (4.3/5 from 1,629 reviews) while Image Optimizer – Optimize Images and… leads in active installations (1.0M+ vs 1.0M+). Both are free WordPress plugins. Image Optimizer – Optimize Images and… has accumulated 13M+ total downloads while Imagify Image Optimization – Optimize… has 17M+.
Detailed Comparison
| Metric | Image Optimizer – Optimize Images and… | Imagify Image Optimization – Optimize… | |
|---|---|---|---|
| Rating | 1.6/5 | ► | 4.3/5 |
| Total Reviews | 72 | ► | 1,629 |
| Active Installs | 1.0M+ | 1.0M+ | |
| Total Downloads | 13M+ | ► | 17M+ |
| Support Resolution | N/A | 100% | |
| Last Updated | 1 month ago | ► | 3 days ago |
| First Released | 2024 | 2016 | |
| Age | 2 years | 10 years | |
| WP Requires | 6.6+ | 5.3+ | |
| PHP Requires | 7.4+ | 7.3+ | |
| Business Model | Free | Free | |
| Latest Version | 1.7.3 | 2.2.7 |
Rating Breakdown
Image Optimizer – Optimize Images and…
Imagify Image Optimization – Optimize…
Download Trends
Over the past 30 days, Image Optimizer – Optimize Images and… averaged approximately 9,601 daily downloads while Imagify Image Optimization – Optimize… averaged 3,706.
Recent Reviews
Image Optimizer – Optimize Images and… Reviews
Decent Optimizer
Tried it for image compression on my site. It does reduce size and helps a bit with loading. Setup was easy, too. But sometimes optimization feels a bit slow. Still ok for basic use.
ottimizzazione e conversione in webp molto buona
ottimizzazione e conversione in webp molto buona
All media optimised in one click
For now i find this plugin very good. Love Avif format, 54% space saved for my website and very Good results on PageSpeed Insights.
Imagify Image Optimization – Optimize… Reviews
Wrong Choice of Tool
I was aiming to minimise server space taken by my images. This wasn’t the right tool.
Very High Level of Disaffection
I did not see this very high level of disaffection before buying a subscription for 12 months. I just received a email asking if I want to leave a review. Given I cannot make it work, and once I used
Essentially, it’s a paid plugin
Free functionality is minimal and completely useless. It’s a 100% commercial product masquerading as free. It’s deleted incorrectly, leaving traces in the system. It’s a waste of time and added junk
More Convert Avif Worth Comparing
Top alternatives in the same category as Image Optimizer – Optimize Images and… and Imagify Image Optimization – Optimize…
AVIF & WebP converter with built-in media replacement for local image optimization.
Frequently Asked Questions
Is Image Optimizer – Optimize Images and… or Imagify Image Optimization – Optimize… more popular?
Which has better ratings — Image Optimizer – Optimize Images and… or Imagify Image Optimization – Optimize…?
Are Image Optimizer – Optimize Images and… and Imagify Image Optimization – Optimize… free?
Which plugin has better support — Image Optimizer – Optimize Images and… or Imagify Image Optimization – Optimize…?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.