Imagify Image Optimization – Optimize… vs Smush – Image Optimization… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Imagify Image Optimization – Optimize…
1.0M+ active installs
Free
Smush – Image Optimization…
1.0M+ active installs
Free + Premium
Quick Verdict
As of April 2026, Smush – Image Optimization… has a higher user rating (4.8/5 from 6,034 reviews) while Imagify Image Optimization – Optimize… leads in active installations (1.0M+ vs 1.0M+). Both are free WordPress plugins. Imagify Image Optimization – Optimize… has accumulated 17M+ total downloads while Smush – Image Optimization… has 64M+. Smush – Image Optimization… has a higher support resolution rate (100% vs 100%).
Detailed Comparison
| Metric | Imagify Image Optimization – Optimize… | Smush – Image Optimization… | |
|---|---|---|---|
| Rating | 4.3/5 | ► | 4.8/5 |
| Total Reviews | 1,629 | ► | 6,034 |
| Active Installs | 1.0M+ | 1.0M+ | |
| Total Downloads | 17M+ | ► | 64M+ |
| Support Resolution | 100% | 100% | |
| Last Updated | 2 days ago | ► | 2 days ago |
| First Released | 2016 | 2008 | |
| Age | 10 years | 18 years | |
| WP Requires | 5.3+ | 6.4+ | |
| PHP Requires | 7.3+ | 7.4+ | |
| Business Model | Free | Free + Premium | |
| Latest Version | 2.2.7 | 3.24.0 |
Rating Breakdown
Imagify Image Optimization – Optimize…
Smush – Image Optimization…
Download Trends
Over the past 30 days, Imagify Image Optimization – Optimize… averaged approximately 3,706 daily downloads while Smush – Image Optimization… averaged 8,078.
Recent Reviews
Imagify Image Optimization – Optimize… Reviews
Wrong Choice of Tool
I was aiming to minimise server space taken by my images. This wasn’t the right tool.
Very High Level of Disaffection
I did not see this very high level of disaffection before buying a subscription for 12 months. I just received a email asking if I want to leave a review. Given I cannot make it work, and once I used
Essentially, it’s a paid plugin
Free functionality is minimal and completely useless. It’s a 100% commercial product masquerading as free. It’s deleted incorrectly, leaving traces in the system. It’s a waste of time and added junk
Smush – Image Optimization… Reviews
Best App Category
Thanks for supporting our website.
Great Plugin
Großartiges Plugin um Bilder zu optimieren.
Super Helpful
Good plugin for compressing images in WordPress. Setup took just a minute, and it started optimizing right away. Site speed improved a bit, too. tnx devs for this.
More Image Optimization Worth Comparing
Top alternatives in the same category as Imagify Image Optimization – Optimize… and Smush – Image Optimization…
Automatically resize, optimize, and convert images to WebP and AVIF. Compress images in bulk or on upload to boost your WordPress site performance.
Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!
Optimize images & PDFs smartly. Create and compress next-gen WebP and AVIF formats. Smart crop and resize.
Automatically optimize images: bulk compression, lazy loading, WebP/AVIF conversion. With CloudFront image CDN to boost Core Web Vitals & conversions!
reSmush.it is the FREE image compressor and optimizer plugin - use it to optimize your images and improve the SEO and performance of your website.
Unlimited automatic image optimization for WordPress. Compress images, convert to WebP, and improve site speed without losing image quality.
Frequently Asked Questions
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Which has better ratings — Imagify Image Optimization – Optimize… or Smush – Image Optimization…?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.