Site Kit by Google – Analytics, Search… vs Independent Analytics – Google… (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

Site Kit by Google – Analytics, Search…

Site Kit by Google – Analytics, Search…

4.2(984)

5.0M+ active installs

Free

Updated 1 week ago
View Site Kit by Google – Analytics, Search…
VS
Independent Analytics – Google…

Independent Analytics – Google…

4.8(157)

100K+ active installs

Free

Updated 5 days ago
View Independent Analytics – Google…

Quick Verdict

As of April 2026, Independent Analytics – Google… has a higher user rating (4.8/5 from 157 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 100K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Independent Analytics – Google… has 2.5M+. Site Kit by Google – Analytics, Search… has a higher support resolution rate (81% vs 75%).

Detailed Comparison

Rating
4.2/5Site Kit by Google – Analytics, Search…
Independent Analytics – Google…4.8/5
Total Reviews
984Site Kit by Google – Analytics, Search…
Independent Analytics – Google…157
Active Installs
5.0M+Site Kit by Google – Analytics, Search…
Independent Analytics – Google…100K+
Total Downloads
246M+Site Kit by Google – Analytics, Search…
Independent Analytics – Google…2.5M+
Support Resolution
81%Site Kit by Google – Analytics, Search…
Independent Analytics – Google…75%
Last Updated
1 week agoSite Kit by Google – Analytics, Search…
Independent Analytics – Google…5 days ago
First Released
2019Site Kit by Google – Analytics, Search…
Independent Analytics – Google…2022
Age
7 yearsSite Kit by Google – Analytics, Search…
Independent Analytics – Google…4 years
WP Requires
5.2+Site Kit by Google – Analytics, Search…
Independent Analytics – Google…5.9+
PHP Requires
7.4+Site Kit by Google – Analytics, Search…
Independent Analytics – Google…7.4+
Business Model
FreeSite Kit by Google – Analytics, Search…
Independent Analytics – Google…Free
Latest Version
1.175.0Site Kit by Google – Analytics, Search…
Independent Analytics – Google…2.14.7

Rating Breakdown

Site Kit by Google – Analytics, Search…

4.2/5(984 reviews)
5
74%
4
5%
3
3%
2
4%
1
15%

Independent Analytics – Google…

4.8/5(157 reviews)
5
91%
4
4%
3
0%
2
1%
1
3%

Recent Reviews

Site Kit by Google – Analytics, Search… Reviews

by oliviertls

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

by Tanya

Good, But Room for Improvement

Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.

by dashaun645

Good Stats Tool

Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍

Independent Analytics – Google… Reviews

by SalzMedia

Recommended to a Client… Couldn’t be Happier!

I recently recommended this plug-in to a client as an alternative to my company setting them up with the full Google Analytics – which honestly, Google analytics is always so overwhelming for clients

by panopticdesignaccount

Terrific Plugin

Easy to use. GPR compliant and includes scheduled client reports. Thank you.

by peq42

Good free features, needs better performance

So far, pretty good analytics and data, but I feel like the performance(server) impact is a little much. If that gets changed, so will my review to 5 stars

Frequently Asked Questions

Is Site Kit by Google – Analytics, Search… or Independent Analytics – Google… more popular?
Site Kit by Google – Analytics, Search… has 5.0M+ active installations while Independent Analytics – Google… has 100K+. Site Kit by Google – Analytics, Search… is the more widely-used plugin as of April 2026.
Which has better ratings — Site Kit by Google – Analytics, Search… or Independent Analytics – Google…?
Site Kit by Google – Analytics, Search… has a 4.2/5 rating from 984 reviews, while Independent Analytics – Google… has a 4.8/5 rating from 157 reviews.
Are Site Kit by Google – Analytics, Search… and Independent Analytics – Google… free?
Site Kit by Google – Analytics, Search… is free and Independent Analytics – Google… is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — Site Kit by Google – Analytics, Search… or Independent Analytics – Google…?
As of April 2026, Site Kit by Google – Analytics, Search… has a 81% support resolution rate while Independent Analytics – Google… has a 75% rate.
Which plugin is updated more frequently?
Site Kit by Google – Analytics, Search… was last updated 1 week ago and Independent Analytics – Google… was last updated 5 days ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.