Kadence WooCommerce Email Designer vs Email Template Designer – WP HTML Mail (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Kadence WooCommerce Email Designer
100K+ active installs
Free
Email Template Designer – WP HTML Mail
20K+ active installs
Free
Quick Verdict
As of April 2026, Email Template Designer – WP HTML Mail has a higher user rating (4.9/5 from 86 reviews) while Kadence WooCommerce Email Designer leads in active installations (100K+ vs 20K+). Both are free WordPress plugins. Kadence WooCommerce Email Designer has accumulated 2.1M+ total downloads while Email Template Designer – WP HTML Mail has 701K+.
Detailed Comparison
| Metric | Kadence WooCommerce Email Designer | Email Template Designer – WP HTML Mail | |
|---|---|---|---|
| Rating | 4.5/5 | ► | 4.9/5 |
| Total Reviews | 142 | ◄ | 86 |
| Active Installs | 100K+ | ◄ | 20K+ |
| Total Downloads | 2.1M+ | ◄ | 701K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 4 months ago | ◄ | 1 year ago |
| First Released | 2018 | 2015 | |
| Age | 8 years | 11 years | |
| WP Requires | 5.3+ | 5.4+ | |
| PHP Requires | 5.2.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 1.5.18 | 3.4.9 |
Rating Breakdown
Kadence WooCommerce Email Designer
Email Template Designer – WP HTML Mail
Download Trends
Over the past 30 days, Kadence WooCommerce Email Designer averaged approximately 280 daily downloads while Email Template Designer – WP HTML Mail averaged 73.
Recent Reviews
Kadence WooCommerce Email Designer Reviews
Was great, not working now
Was one of the best WooCommerce email design plugins available, but it stopped working with the latest WordPress or possibly Elementor. Email sent with the default WooCommerce template, and unable to
Preview doesn’t reflect result
I had high hopes and customisations looked great in preview. Unfortunately the actual emails distributed by this system looked nothing like the preview! There was no header styling and header backgrou
Worked great until it didn’t
Stopped working recently with an update from wordpress or maybe elementor. It’s free, so maybe they don’t update it much. It was good up until now. Have to switch to another.
Email Template Designer – WP HTML Mail Reviews
Easy to use and works great
Easy to use and works great. It is somewhat limited in how you can edit the templates, but with this you can at least make your templates look good with minimal effort.
Simple and powerful but missing several basic settings
Work’s out of the box and does its job well. But when you are an ambitious dev, this plugin is not for you. Seems yo can not add your own custom template files or write your own html code in
Very responsive, fast and to the point
I needed support in a situation where there were problems with the formatting of templates. I was answered very quickly and the next step was to provide a new version, that solved the problem immediat
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Frequently Asked Questions
Is Kadence WooCommerce Email Designer or Email Template Designer – WP HTML Mail more popular?
Which has better ratings — Kadence WooCommerce Email Designer or Email Template Designer – WP HTML Mail?
Are Kadence WooCommerce Email Designer and Email Template Designer – WP HTML Mail free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.