MailPoet – Newsletters, Email… vs WebToffee eCommerce Marketing… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MailPoet – Newsletters, Email…
500K+ active installs
Free + Premium
WebToffee eCommerce Marketing…
10K+ active installs
Free
Quick Verdict
As of April 2026, WebToffee eCommerce Marketing… has a higher user rating (4.8/5 from 54 reviews) while MailPoet – Newsletters, Email… leads in active installations (500K+ vs 10K+). Both are free + premium WordPress plugins. MailPoet – Newsletters, Email… has accumulated 64M+ total downloads while WebToffee eCommerce Marketing… has 308K+. MailPoet – Newsletters, Email… has a higher support resolution rate (60% vs 0%).
Detailed Comparison
| Metric | MailPoet – Newsletters, Email… | WebToffee eCommerce Marketing… | |
|---|---|---|---|
| Rating | 4.4/5 | ► | 4.8/5 |
| Total Reviews | 1,412 | ◄ | 54 |
| Active Installs | 500K+ | ◄ | 10K+ |
| Total Downloads | 64M+ | ◄ | 308K+ |
| Support Resolution | 60% | ◄ | 0% |
| Last Updated | 3 days ago | ◄ | 2 months ago |
| First Released | 2016 | 2016 | |
| Age | 10 years | 10 years | |
| WP Requires | 6.8+ | 4.4+ | |
| PHP Requires | 7.4+ | 5.6+ | |
| Business Model | Free + Premium | Free | |
| Latest Version | 5.22.4 | 2.1.5 |
Rating Breakdown
MailPoet – Newsletters, Email…
WebToffee eCommerce Marketing…
Download Trends
Over the past 30 days, MailPoet – Newsletters, Email… averaged approximately 25,961 daily downloads while WebToffee eCommerce Marketing… averaged 46.
Recent Reviews
MailPoet – Newsletters, Email… Reviews
Tummen upp
Kanon
Excellent service
MailPoet helped me tremendously in resolving the issue where the send button was unavailable. After I created an account for them, they investigated the matter, identified the problem, and fixed it. G
Best newsletter plugin so far!
Mailpoet is the best balance of ESSENTIAL free features, a simple experience, and really easy integration with Jetpack CRM and other tools. Everything a small business or freelancer could need. As
WebToffee eCommerce Marketing… Reviews
It does exactly what it says in the tin
Excellent and refined plugin to customize your WooCommerce emails.
It cover 100% of my need
Great plugin, great support, I love it.
Great plugin
Excellent plugin if you want to customize your woocommerce emails. Beautiful templates.
More Email Automation Worth Comparing
Top alternatives in the same category as MailPoet – Newsletters, Email… and WebToffee eCommerce Marketing…
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Sender is an all-in-one email & SMS marketing platform designed keeping the challenges of ecommerce and small businesses in mind.
Connect your WordPress account with our easy-to-use email software and increase the success of your website or blog with newsletter marketing!
Easily integrate a CleverReach Sign-Up form in your website. Supports widget, shortcode, comment integration and template function
Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.