MailPoet – Newsletters, Email… vs Brevo – Email, SMS, Web Push, Chat, and… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MailPoet – Newsletters, Email…
500K+ active installs
Free + Premium
Brevo – Email, SMS, Web Push, Chat, and…
100K+ active installs
Free
Quick Verdict
As of April 2026, MailPoet – Newsletters, Email… has a higher user rating (4.4/5 from 1,412 reviews) and leads in active installations (500K+ vs 100K+). Both are free + premium WordPress plugins. MailPoet – Newsletters, Email… has accumulated 64M+ total downloads while Brevo – Email, SMS, Web Push, Chat, and… has 7.1M+. MailPoet – Newsletters, Email… has a higher support resolution rate (61% vs 0%).
Expert Insight
As of February 2026, MailPoet and Brevo compete closely in the WordPress email marketing space but cater to different needs. MailPoet (4.4/5 from 1,410 ratings) is more popular with 500,000 active installs versus Brevo’s 100,000, reflecting its deep WordPress integration and WooCommerce focus. MailPoet’s free plan allows up to 500 subscribers and 5,000 emails monthly, while Brevo offers a 300-email/day limit (≈9,000 per month) with unlimited contacts. Brevo’s paid plans start lower at $9/month, expanding to $499 for professional use; MailPoet’s pricing is not publicly tiered but is part of Automattic’s premium ecosystem. MailPoet users report better support response (66% resolution rate) than Brevo’s (33%). For native WordPress newsletter automation, MailPoet is the stronger choice. For cross-channel marketing via email, SMS, and push notifications, Brevo’s omnichannel tools make it more versatile for marketers scaling beyond WordPress.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
MailPoet — while Brevo’s ecosystem is broader, MailPoet’s WordPress integration, higher rating, and better support resolution give it the edge for most site owners.
Best for Beginners
MailPoet — easier setup within WordPress, with drag‑and‑drop designs and built‑in blog post notifications make it beginner‑friendly.
Best for Developers
Brevo — offers REST API access, broader integrations, and omnichannel capabilities useful for custom workflows.
Best for Budget
Brevo — lower starting cost ($9/month) and no subscriber limits deliver stronger value for startups or freelancers.
Best for WooCommerce
MailPoet — native WooCommerce emails like abandoned cart and purchase follow‑ups make it far better suited for shops.
Pricing Comparison
MailPoet’s pricing is freemium with up to 500 subscribers free; premium tiers unlock automation branching, advanced stats, and remove branding. Brevo’s plan starts at $9/month for unlimited sites and scales to $499/month for professional use. Brevo’s free plan has a higher email cap (9,000/month) than MailPoet but lacks advanced automation. Overall, Brevo offers more transparent pricing and volume flexibility, while MailPoet charges for deeply integrated WordPress features and better support.
Pricing verified as of April 2026
Feature Comparison
MailPoet dominates in native WordPress automation — automated blog updates, transactional WooCommerce emails, and in‑dashboard design. Brevo outshines with omnichannel tools: SMS, WhatsApp, web push, and chat. MailPoet’s paid version supports custom triggers, segmentation, and Google Analytics integration, while Brevo offers advanced list management, A/B testing, and CRM‑like workflows. If seamless WordPress integration is priority, MailPoet wins; if multi‑channel reach matters, Brevo leads.
Compatibility Notes
MailPoet supports multisite, Gutenberg blocks, and multilingual setups, making it highly versatile in WordPress environments. Brevo connects with Elementor and popular form plugins but lacks multisite or multilingual emphasis. Both integrate well with WooCommerce, but MailPoet provides deeper automation for store events like order status or product reviews.
Detailed Comparison
| Metric | MailPoet – Newsletters, Email… | Brevo – Email, SMS, Web Push, Chat, and… | |
|---|---|---|---|
| Rating | 4.4/5 | ◄ | 4.1/5 |
| Total Reviews | 1,412 | ◄ | 282 |
| Active Installs | 500K+ | ◄ | 100K+ |
| Total Downloads | 64M+ | ◄ | 7.1M+ |
| Support Resolution | 61% | ◄ | 0% |
| Last Updated | 2 days ago | ◄ | 3 days ago |
| First Released | 2016 | 2012 | |
| Age | 10 years | 14 years | |
| WP Requires | 6.8+ | 4.4+ | |
| PHP Requires | 7.4+ | 5.6+ | |
| Business Model | Free + Premium | Free | |
| Latest Version | 5.22.4 | 3.3.3 |
Rating Breakdown
MailPoet – Newsletters, Email…
Brevo – Email, SMS, Web Push, Chat, and…
Download Trends
Over the past 30 days, MailPoet – Newsletters, Email… averaged approximately 27,274 daily downloads while Brevo – Email, SMS, Web Push, Chat, and… averaged 3,211.
Recent Reviews
MailPoet – Newsletters, Email… Reviews
Tummen upp
Kanon
Excellent service
MailPoet helped me tremendously in resolving the issue where the send button was unavailable. After I created an account for them, they investigated the matter, identified the problem, and fixed it. G
Best newsletter plugin so far!
Mailpoet is the best balance of ESSENTIAL free features, a simple experience, and really easy integration with Jetpack CRM and other tools. Everything a small business or freelancer could need. As
Brevo – Email, SMS, Web Push, Chat, and… Reviews
got worse over the time
brevo itself is leading, but the WordPress plugin has gotten worse with every update. This starts with the global enqueue of jQuery in the front end and continues with the global enqueue of wonderpush
Not that good
Module is … wobbly, hard to configure, some bugs in backend.
Useless plugin
What a useless plugin. The 5-star reviews must be fake! Cannot connect forms from Brevo, others complain about this too… This topic was modified 2 months, 2 weeks ago by r24k.
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Frequently Asked Questions
Is MailPoet – Newsletters, Email… or Brevo – Email, SMS, Web Push, Chat, and… more popular?
Which has better ratings — MailPoet – Newsletters, Email… or Brevo – Email, SMS, Web Push, Chat, and…?
Are MailPoet – Newsletters, Email… and Brevo – Email, SMS, Web Push, Chat, and… free?
Which plugin has better support — MailPoet – Newsletters, Email… or Brevo – Email, SMS, Web Push, Chat, and…?
Which plugin is updated more frequently?
Which plugin offers more free features, MailPoet or Brevo?
Which plugin gives better pricing value for small businesses?
What is the main difference between MailPoet and Brevo?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.