Microsoft Clarity vs Microsoft Advertising Universal Event… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Microsoft Advertising Universal Event…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, Microsoft Clarity has a higher user rating (4.8/5 from 13 reviews) and leads in active installations (100K+ vs 4.0K+). Both are free WordPress plugins. Microsoft Clarity has accumulated 1.8M+ total downloads while Microsoft Advertising Universal Event… has 46K+.
Detailed Comparison
| Metric | Microsoft Clarity | Microsoft Advertising Universal Event… | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | 3/5 |
| Total Reviews | 13 | ◄ | 1 |
| Active Installs | 100K+ | ◄ | 4.0K+ |
| Total Downloads | 1.8M+ | ◄ | 46K+ |
| Support Resolution | 0% | N/A | |
| Last Updated | 2 weeks ago | ◄ | 2 months ago |
| First Released | 2020 | 2021 | |
| Age | 6 years | 5 years | |
| WP Requires | 4.0+ | 5.1+ | |
| PHP Requires | false+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 0.10.22 | 1.0.8 |
Rating Breakdown
Microsoft Clarity
Microsoft Advertising Universal Event…
Download Trends
Over the past 30 days, Microsoft Clarity averaged approximately 7,118 daily downloads while Microsoft Advertising Universal Event… averaged 39.
Recent Reviews
Microsoft Clarity Reviews
Wonderful Free Solution
Very nice free solution for data analysis
Easy way to add Clarity to WP
Great plugin and nice Clarity dashboard showing lots of insights into users/visitors and what they actually do you your website. Would be nice if the “changelog” had more details if/when changes ar
Ultimate Tool to Understand User Behavior
Clarity Very helpful tool! you can see how visitors use your website. It records user sessions and provides heatmaps so you can understand what people are clicking, where they scroll, and how they int
Microsoft Advertising Universal Event… Reviews
Limited
I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features t
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.