MailPoet – Newsletters, Email… vs Newsletter – Send awesome emails from… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
MailPoet – Newsletters, Email…
500K+ active installs
Free + Premium
Newsletter – Send awesome emails from…
200K+ active installs
Free + Premium
Quick Verdict
As of April 2026, Newsletter – Send awesome emails from… has a higher user rating (4.6/5 from 1,202 reviews) while MailPoet – Newsletters, Email… leads in active installations (500K+ vs 200K+). Both are free + premium WordPress plugins. MailPoet – Newsletters, Email… has accumulated 64M+ total downloads while Newsletter – Send awesome emails from… has 33M+. Newsletter – Send awesome emails from… has a higher support resolution rate (77% vs 61%).
Expert Insight
As of February 2026, MailPoet and Newsletter are two leading WordPress email marketing plugins, but they target different users. MailPoet, with 500,000 active installs and a 4.4/5 rating, integrates deeply with WooCommerce, offering behavior-based automations, branded templates, and a managed sending service with 98.5% deliverability. Its free plan caps at 500 subscribers, while paid tiers remove branding and unlock advanced automation and analytics. Newsletter, rated 4.6/5 with 200,000 installs, allows unlimited subscribers even in the free version but restricts automation and reporting to premium tiers. Support responsiveness slightly favors Newsletter (76% thread resolution vs. MailPoet’s 66%). MailPoet suits WooCommerce stores and professional marketers seeking integrated delivery and transactional email tools. Newsletter fits bloggers or publishers needing unlimited lists, reliable self-sending, and lower cost of ownership, especially for small businesses who prefer in-dashboard simplicity over external services.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
MailPoet – better suited for professional email marketing with integrated sending and automation, while Newsletter remains the top free choice for blogs or content‑driven sites.
Best for Beginners
Newsletter – easier setup, unlimited subscribers for free, and fewer configuration steps make it ideal for casual bloggers and small list owners.
Best for Developers
MailPoet – advanced automation logic, custom triggers, and API integrations (SendGrid, Mailgun, Google Analytics) offer more flexibility for technical customization.
Best for Budget
Newsletter – its free plan has no subscriber limits and premium licenses scale affordably (Pro tiers with 30‑day refund). MailPoet’s 500‑subscriber cap limits growth without upgrading.
Best for WooCommerce
MailPoet – built‑in WooCommerce automations (abandoned cart, post‑purchase follow‑ups, transactional email customization) make it superior for e‑commerce use.
Pricing Comparison
Newsletter’s pricing emphasizes flexibility and scale: Personal (1 site), Business (3 sites), and Agency (unlimited) with a 30‑day money‑back guarantee. Its free version already supports unlimited subscribers but lacks automation and analytics. MailPoet’s freemium model caps free use at 500 subscribers or 5,000 monthly emails; paid tiers remove branding, expand automation, and include managed deliverability services. For multiple sites or agencies, Newsletter offers better cost efficiency; MailPoet’s plans deliver higher deliverability value for WooCommerce marketers.
Pricing verified as of April 2026
Feature Comparison
MailPoet excels in integrated WooCommerce automations, transactional email customization, multi‑step workflows, and built‑in deliverability (MailPoet Sending Service). Its premium users gain segmentation, detailed statistics, and analytics integrations. Newsletter provides unlimited free newsletters, REST API support, list segmentation, and third‑party form integrations. Paid add‑ons add autoresponders, WooCommerce linkage, and advanced statistics. Essentially, MailPoet offers more marketing automation power, while Newsletter prioritizes unlimited reach and extensibility.
Compatibility Notes
Both plugins support WooCommerce, multilanguage setups, and Gutenberg blocks. MailPoet uniquely supports multisite networks and integrates natively with WooCommerce Subscriptions and Memberships. Newsletter extends compatibility through Elementor, Contact Form 7, and REST API support. Developers needing REST automation may prefer Newsletter; multisite administrators benefit from MailPoet’s broader network readiness.
Detailed Comparison
| Metric | MailPoet – Newsletters, Email… | Newsletter – Send awesome emails from… | |
|---|---|---|---|
| Rating | 4.4/5 | ► | 4.6/5 |
| Total Reviews | 1,412 | ◄ | 1,202 |
| Active Installs | 500K+ | ◄ | 200K+ |
| Total Downloads | 64M+ | ◄ | 33M+ |
| Support Resolution | 61% | ► | 77% |
| Last Updated | 3 days ago | ◄ | 4 days ago |
| First Released | 2016 | 2009 | |
| Age | 10 years | 17 years | |
| WP Requires | 6.8+ | 6.1+ | |
| PHP Requires | 7.4+ | 7.0+ | |
| Business Model | Free + Premium | Free + Premium | |
| Latest Version | 5.22.4 | 9.2.1 |
Rating Breakdown
MailPoet – Newsletters, Email…
Newsletter – Send awesome emails from…
Download Trends
Over the past 30 days, MailPoet – Newsletters, Email… averaged approximately 27,274 daily downloads while Newsletter – Send awesome emails from… averaged 13,134.
Recent Reviews
MailPoet – Newsletters, Email… Reviews
Tummen upp
Kanon
Excellent service
MailPoet helped me tremendously in resolving the issue where the send button was unavailable. After I created an account for them, they investigated the matter, identified the problem, and fixed it. G
Best newsletter plugin so far!
Mailpoet is the best balance of ESSENTIAL free features, a simple experience, and really easy integration with Jetpack CRM and other tools. Everything a small business or freelancer could need. As
Newsletter – Send awesome emails from… Reviews
Works great
It just works. Yes, it is a bit complex because it offers you lots of options. And yes, the newsletter editor could use a facelift. But keep in mind that most of the functionality of this beast comes
Does it all
I used to use MailChimp and found it too overwhelming with having to go back and forth between WP and MC. Not to mention I couldn’t have more than 1000 subs. Now it’s all in my WP. And easy to use!
Solid and reliable plugin – works well with S3
I’ve been using the free version of the Newsletter plugin and the experience has been consistently positive. The configuration process is straightforward, and the plugin provides a stable set of featu
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.