Popup Builder & Popup Maker for… vs Lightbox & Modal Popup WordPress Plugin… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Popup Builder & Popup Maker for…
1.0M+ active installs
Free
Lightbox & Modal Popup WordPress Plugin…
100K+ active installs
Free + Premium
Quick Verdict
As of April 2026, Popup Builder & Popup Maker for… has a higher user rating (4.3/5 from 804 reviews) and leads in active installations (1.0M+ vs 100K+). Both are free WordPress plugins. Popup Builder & Popup Maker for… has accumulated 130M+ total downloads while Lightbox & Modal Popup WordPress Plugin… has 2.8M+. Popup Builder & Popup Maker for… has a higher support resolution rate (100% vs 75%).
Expert Insight
As of February 2026, OptinMonster dominates the popup plugin market with over 1,000,000 active installs and a 4.3/5 rating, compared to FooBox’s 100,000 installs and 3.9/5 rating. OptinMonster focuses on lead generation and marketing automation, offering advanced campaign types, A/B testing, and integrations with Mailchimp, HubSpot, and WooCommerce. FooBox, by contrast, is a responsive lightbox optimized for image and video content display. Pricing differs sharply: OptinMonster’s premium starts at $84/year, while FooBox’s Pro version begins at $29/year. Support quality is also a factor—OptinMonster maintains a 100% support resolution rate, while FooBox shows none resolved. For businesses seeking popups that convert visitors into subscribers, OptinMonster is the clear choice. FooBox is best for photographers or gallery-based sites wanting lightweight image lightboxes without marketing tools.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
OptinMonster — the more advanced, data-driven choice for professionals aiming at lead generation and conversions, while FooBox fits simpler gallery or photography sites.
Best for Beginners
FooBox — simpler setup, no external account needed, and fewer configuration options make it beginner-friendly.
Best for Developers
OptinMonster — richer API, REST support, and advanced campaign targeting make it more attractive for developers integrating marketing automation.
Best for Budget
FooBox — costs only $29/year compared to OptinMonster’s $84/year entry price and has a less restrictive free version.
Best for WooCommerce
OptinMonster — both support WooCommerce, but OptinMonster brings integrated WooCommerce targeting and conversion analytics for cart abandonment and product promotions.
Pricing Comparison
OptinMonster uses a premium SaaS model with multiple tiers from $84/year (Basic) to $479/year (Growth), offering features like Exit-Intent®, scheduled campaigns, and analytics integrations. FooBox’s pricing is simpler, starting at $29/year for one site or $99/year for unlimited sites. While OptinMonster’s free tier is restrictive and requires signup, FooBox’s free version is functional for image lightboxes. FooBox offers a 30-day guarantee, while OptinMonster provides 14 days.
Pricing verified as of April 2026
Feature Comparison
OptinMonster excels at marketing automation—Exit-Intent®, OnSite Retargeting®, and A/B testing—plus integrations with Mailchimp, HubSpot, and WooCommerce. It’s ideal for marketers driving conversions. FooBox specializes in responsive media display with video, iframe, and social sharing support in its premium edition. It prioritizes visual clarity and gallery usability rather than marketing intelligence. The two target different goals: engagement versus conversion.
Compatibility Notes
OptinMonster supports multisite WordPress setups, REST API, WooCommerce, and multilingual sites, aligning with enterprise needs. FooBox supports WooCommerce and Gutenberg but lacks multisite or API-level features. Both are multilingual-compatible, yet OptinMonster provides finer control with WPML targeting in Pro plans.
Detailed Comparison
| Metric | Popup Builder & Popup Maker for… | Lightbox & Modal Popup WordPress Plugin… | |
|---|---|---|---|
| Rating | 4.3/5 | ◄ | 3.9/5 |
| Total Reviews | 804 | ◄ | 94 |
| Active Installs | 1.0M+ | ◄ | 100K+ |
| Total Downloads | 130M+ | ◄ | 2.8M+ |
| Support Resolution | 100% | ◄ | 75% |
| Last Updated | 4 months ago | ► | 2 months ago |
| First Released | 2015 | 2014 | |
| Age | 11 years | 12 years | |
| WP Requires | 5.0+ | 3.5.1+ | |
| PHP Requires | 7.2+ | false+ | |
| Business Model | Free | Free + Premium | |
| Latest Version | 2.16.22 | 2.7.41 |
Rating Breakdown
Popup Builder & Popup Maker for…
Lightbox & Modal Popup WordPress Plugin…
Download Trends
Over the past 30 days, Popup Builder & Popup Maker for… averaged approximately 5,360 daily downloads while Lightbox & Modal Popup WordPress Plugin… averaged 339.
Recent Reviews
Popup Builder & Popup Maker for… Reviews
Nothing works without a credit card
A piece of shit. Nothing works without a credit card. Don’t waste your time on this plugin.
Excellent job Mustafa
Thanks to Mustafa for helping me resolve my issue!
Good Popup Options
Installed it to try some email optin popups. Setup was simple & worked fine on my site. Has many useful options to control when popups show. Still exploring more features, but overall pretty good. Tnk
Lightbox & Modal Popup WordPress Plugin… Reviews
FooBox is fantastic
FooBox works great ouf of the box (pun intended) and is well-suited for sites that need a quick image lightbox plugin that plays well with others. The default lightbox theme provided is professiona
PHP 8.5 compatibility
The freemium.php file used by this plugin raises php warnings, not safe. PHP warning: Deprecation: Using null as an array offset is deprecated, use an empty string insteadThis should be fixed, than
Igor
A simple and convenient plugin. Just what I needed to replace “Image Zoom”, which isn’t updated and doesn’t support modern PHP versions.
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.