Popup Builder & Popup Maker for… vs Popup Builder – Create highly… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Popup Builder & Popup Maker for…
1.0M+ active installs
Free
Popup Builder – Create highly…
200K+ active installs
Free
Quick Verdict
As of April 2026, Popup Builder – Create highly… has a higher user rating (4.7/5 from 2,206 reviews) while Popup Builder & Popup Maker for… leads in active installations (1.0M+ vs 200K+). Both are free WordPress plugins. Popup Builder & Popup Maker for… has accumulated 130M+ total downloads while Popup Builder – Create highly… has 11M+. Popup Builder & Popup Maker for… has a higher support resolution rate (100% vs 75%).
Expert Insight
As of February 2026, OptinMonster and Popup Builder target different segments of WordPress users seeking popup and lead‑generation tools. OptinMonster dominates in scale (1 million active installs vs 200 thousand) and enterprise‑grade marketing features such as Exit‑Intent®, A/B testing, advanced targeting, and 20‑plus integrations, but its freemium model is restrictive—requiring signup and even credit‑card details. Pricing starts at $84 per year for one site, scaling up to $479 for five sites. Popup Builder, by contrast, is simpler, cheaper, and more transparent, starting at $49.95 per year for two sites with unlimited popups. Its 4.7‑star rating (vs 4.3 for OptinMonster) reflects broader satisfaction and ease of use despite fewer high‑end analytics. OptinMonster suits marketers needing data‑driven optimization and campaign behavior triggers, while Popup Builder is ideal for small businesses wanting easy setup and reliable performance without hidden costs.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
OptinMonster – best for professional marketers seeking analytics and personalization at scale; Popup Builder – best for everyday users needing affordable, native, and simple popup functionality.
Best for Beginners
Popup Builder – easier setup, intuitive design, rich free functionality, and no account registration make it friendlier for first‑time users.
Best for Developers
OptinMonster – offers REST API support, behavior‑based triggers, and advanced campaign logic suitable for integrating with broader marketing stacks.
Best for Budget
Popup Builder – starts at $49.95 per year for two sites with unlimited popups, costing significantly less than OptinMonster’s $84 per year single‑site limit.
Best for WooCommerce
Both support WooCommerce, but OptinMonster provides richer e‑commerce‑specific targeting such as cart‑abandonment and product‑page triggers, giving it an edge for online stores.
Pricing Comparison
OptinMonster uses a SaaS‑style pricing model starting at $84 per year (1 site, 2,500 impressions monthly) up to $479 per year for five sites. Popup Builder’s tiers begin at $49.95 per year for two sites, $89.95 for ten, and $145.95 for unlimited. Popup Builder offers clearer, site‑based pricing with no impression cap, while OptinMonster’s per‑impression billing favors lower‑traffic but feature‑rich use cases. For transparency and affordability, Popup Builder provides better short‑term value.
Pricing verified as of April 2026
Feature Comparison
OptinMonster excels in advanced marketing tools—Exit‑Intent®, A/B testing, campaign scheduling, analytics, and smart triggers like scroll and inactivity detection. It also integrates with 20+ CRMs, email tools, and analytics suites. Popup Builder supports varied popup types, shortcode triggers, and strong mobile responsiveness but reserves Exit‑Intent and video popups for premium users. OptinMonster dominates automation, while Popup Builder focuses on design flexibility and simplicity.
Compatibility Notes
Both are multisite‑compatible, work with WooCommerce, and support multilingual tools. OptinMonster integrates directly with Gutenberg while Popup Builder adds Divi Builder support. Developers using REST API workflows might prefer OptinMonster, whereas Divi‑based designers may find Popup Builder better integrated.
Detailed Comparison
| Metric | Popup Builder & Popup Maker for… | Popup Builder – Create highly… | |
|---|---|---|---|
| Rating | 4.3/5 | ► | 4.7/5 |
| Total Reviews | 804 | ► | 2,206 |
| Active Installs | 1.0M+ | ◄ | 200K+ |
| Total Downloads | 130M+ | ◄ | 11M+ |
| Support Resolution | 100% | ◄ | 75% |
| Last Updated | 4 months ago | ► | 2 months ago |
| First Released | 2015 | 2015 | |
| Age | 11 years | 11 years | |
| WP Requires | 5.0+ | 4.2+ | |
| PHP Requires | 7.2+ | 5.3.3+ | |
| Business Model | Free | Free | |
| Latest Version | 2.16.22 | 4.4.3 |
Rating Breakdown
Popup Builder & Popup Maker for…
Popup Builder – Create highly…
Download Trends
Over the past 30 days, Popup Builder & Popup Maker for… averaged approximately 5,360 daily downloads while Popup Builder – Create highly… averaged 893.
Recent Reviews
Popup Builder & Popup Maker for… Reviews
Nothing works without a credit card
A piece of shit. Nothing works without a credit card. Don’t waste your time on this plugin.
Excellent job Mustafa
Thanks to Mustafa for helping me resolve my issue!
Good Popup Options
Installed it to try some email optin popups. Setup was simple & worked fine on my site. Has many useful options to control when popups show. Still exploring more features, but overall pretty good. Tnk
Popup Builder – Create highly… Reviews
Pluging de Popup simple à utiliser, puisant et flexible
Plugin de popup simple à utiliser, puissant et flexible. Aucun problème détecté sur les plateformes sur lesquelles je l’ai utilisé.
Great add-on to product pages
I use this plugin to add pop-up size, etc tables to product pages. My only criticism is the slightly unconventional default position of the close button – bottom right not top right?
Nice
Nice POP UP Plugins
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Frequently Asked Questions
Is Popup Builder & Popup Maker for… or Popup Builder – Create highly… more popular?
Which has better ratings — Popup Builder & Popup Maker for… or Popup Builder – Create highly…?
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What is the difference between OptinMonster and Popup Builder?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.