Popup Builder & Popup Maker for… vs Popup Maker – Boost Sales, Conversions… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Popup Builder & Popup Maker for…
1.0M+ active installs
Free
Popup Maker – Boost Sales, Conversions…
700K+ active installs
Free + Premium
Quick Verdict
As of April 2026, Popup Maker – Boost Sales, Conversions… has a higher user rating (4.9/5 from 4,496 reviews) while Popup Builder & Popup Maker for… leads in active installations (1.0M+ vs 700K+). Both are free WordPress plugins. Popup Builder & Popup Maker for… has accumulated 130M+ total downloads while Popup Maker – Boost Sales, Conversions… has 19M+. Popup Builder & Popup Maker for… has a higher support resolution rate (100% vs 94%).
Expert Insight
As of February 2026, OptinMonster and Popup Maker target different segments of WordPress users. OptinMonster (1M+ installs, 4.3★) is a web app–connected lead generation suite emphasizing marketing automation, A/B testing, and integrations with services like HubSpot and Klaviyo. Its free tier is heavily limited—only three campaigns and 500 impressions—and paid plans start at $84/year, adding Exit-Intent®, analytics, and smart targeting. Popup Maker (700K installs, 4.9★) is a traditional open-source plugin focused on unlimited on-site popups with no monthly caps, offering free access to core targeting tools and integrations with major form plugins. Premium add-ons start at $87/year. OptinMonster offers deeper marketing analytics and automation, while Popup Maker provides better ownership, no external account, and top user satisfaction. For growth marketers, OptinMonster excels; for privacy-conscious or DIY users, Popup Maker wins.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
Popup Maker – with higher user satisfaction (4.9★ vs 4.3★), better free functionality, and transparent pricing, it’s the stronger all-around choice for most WordPress users.
Best for Beginners
Popup Maker – it runs fully within WordPress, has a simpler setup, no account registration, and an intuitive interface with free templates.
Best for Developers
Popup Maker – it’s open source, supports multiple builders (Gutenberg, Elementor, Bricks), and offers more technical flexibility without SaaS dependencies.
Best for Budget
Popup Maker – $87/year with unlimited popups and no impression limits is more cost-effective than OptinMonster’s $84/year plan capped at 2,500 impressions.
Best for WooCommerce
Both support WooCommerce, but OptinMonster’s Pro plan ($49/month) includes deeper ecommerce analytics, while Popup Maker’s premium add-on enables upsell and cart rules for a flat yearly fee.
Pricing Comparison
Popup Maker’s pricing is straightforward—$87 to $249/year with unlimited usage and a 30‑day refund. OptinMonster’s tiers range from $84 to $479/year but each plan has impression caps (2,500–100,000/month). While OptinMonster’s higher tiers include analytics, A/B testing, and retargeting, its per‑impression billing makes long‑term use pricier. Popup Maker’s lifetime-unlimited usage and local data handling offer better value for scaling sites.
Pricing verified as of April 2026
Feature Comparison
OptinMonster excels in advanced marketing tools like Exit‑Intent®, OnSite Retargeting®, A/B tests, and AI Smart Optimizations. It integrates with high‑end CRMs such as HubSpot, Marketo, and Salesforce Pardot. Popup Maker focuses on flexibility inside WordPress—unlimited popups, post-level targeting, and deep integration with all major form plugins (Ninja Forms, Gravity Forms, WPForms). It lacks AI and native analytics but offers solid core triggers and cookie logic.
Compatibility Notes
Both plugins support WooCommerce and the WordPress block editor. Popup Maker extends compatibility to Elementor, Beaver Builder, and Bricks Builder, giving designers more flexibility. OptinMonster supports multisite and multilingual setups with WPML, while Popup Maker emphasizes native site control without external dependencies.
Detailed Comparison
| Metric | Popup Builder & Popup Maker for… | Popup Maker – Boost Sales, Conversions… | |
|---|---|---|---|
| Rating | 4.3/5 | ► | 4.9/5 |
| Total Reviews | 804 | ► | 4,496 |
| Active Installs | 1.0M+ | ◄ | 700K+ |
| Total Downloads | 130M+ | ◄ | 19M+ |
| Support Resolution | 100% | ◄ | 94% |
| Last Updated | 4 months ago | ► | 3 days ago |
| First Released | 2015 | 2014 | |
| Age | 11 years | 12 years | |
| WP Requires | 5.0+ | 6.7+ | |
| PHP Requires | 7.2+ | 7.4+ | |
| Business Model | Free | Free + Premium | |
| Latest Version | 2.16.22 | 1.22.0 |
Rating Breakdown
Popup Builder & Popup Maker for…
Popup Maker – Boost Sales, Conversions…
Download Trends
Over the past 30 days, Popup Builder & Popup Maker for… averaged approximately 5,360 daily downloads while Popup Maker – Boost Sales, Conversions… averaged 7,297.
Recent Reviews
Popup Builder & Popup Maker for… Reviews
Nothing works without a credit card
A piece of shit. Nothing works without a credit card. Don’t waste your time on this plugin.
Excellent job Mustafa
Thanks to Mustafa for helping me resolve my issue!
Good Popup Options
Installed it to try some email optin popups. Setup was simple & worked fine on my site. Has many useful options to control when popups show. Still exploring more features, but overall pretty good. Tnk
Popup Maker – Boost Sales, Conversions… Reviews
Very Pleased!
It is a simple pop-up plugin, no frills, but it works. I searched and tried several from this directory and all the others either didn’t work or you had to show their branding on your pop-ups. Thank y
Completely Broken
I made an account just so I could post a review on this awful excuse for a popup creator. None of the display settings work. The themes aren’t working. If you don’t care what it looks like, it might w
Horrible UX, not intuitive at all – waste of time
Please fix your plugin’s UX. It took me an hour to get it to work and then too it was impossible to customize it further. This is when I’ve been a WordPress user all my life and am used to setting plu
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Frequently Asked Questions
Is Popup Builder & Popup Maker for… or Popup Maker – Boost Sales, Conversions… more popular?
Which has better ratings — Popup Builder & Popup Maker for… or Popup Maker – Boost Sales, Conversions…?
Are Popup Builder & Popup Maker for… and Popup Maker – Boost Sales, Conversions… free?
Which plugin has better support — Popup Builder & Popup Maker for… or Popup Maker – Boost Sales, Conversions…?
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What is the difference between OptinMonster and Popup Maker?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.