Popup Maker – Boost Sales, Conversions… vs Popup Builder – Create highly… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Popup Maker – Boost Sales, Conversions…
700K+ active installs
Free + Premium
Popup Builder – Create highly…
200K+ active installs
Free
Quick Verdict
As of April 2026, Popup Maker – Boost Sales, Conversions… has a higher user rating (4.9/5 from 4,496 reviews) and leads in active installations (700K+ vs 200K+). Both are free + premium WordPress plugins. Popup Maker – Boost Sales, Conversions… has accumulated 19M+ total downloads while Popup Builder – Create highly… has 11M+. Popup Maker – Boost Sales, Conversions… has a higher support resolution rate (94% vs 75%).
Expert Insight
As of February 2026, Popup Maker leads in popularity with 700,000 active installs and 19.7 million total downloads compared to Popup Builder's 200,000 active installs and 11.8 million downloads, alongside a superior 4.9/5 rating from 4,496 reviews versus 4.7/5 from 2,203. Popup Maker's freemium model offers unlimited popups and impressions for free, with premium starting at $87/year (1 site), scaling to $249/year (5 sites), while Popup Builder starts cheaper at $49.95/year (2 sites) up to $145.95/year (unlimited). Feature-wise, Popup Maker excels in form integrations (Ninja Forms, Gravity Forms, CF7) and advanced targeting in premium like Exit Intent and WooCommerce upsells; Popup Builder shines in customizable designs and geo-targeting premium. Support favors Popup Maker with 86% resolution rate versus 57%. Recommend Popup Maker for high-traffic sites needing robust free basics and scalability; Popup Builder for budget-conscious users seeking simple, mobile-first popups.
Analysis by PluginSift editorial team
Who Should Use Which?
Overall Recommendation
Popup Maker — Dominates in installs, ratings, free features depth, and support; ideal for most users scaling marketing efforts.
Best for Beginners
Popup Builder — Easier setup per reviews, intuitive drag-and-drop, lower entry premium at $49.95/year for 2 sites.
Best for Developers
Popup Maker — Deeper integrations (Bricks Builder, multiple forms/CRMs), Gutenberg support since v1.21.0, trackable CTAs, and premium analytics.
Best for Budget
Popup Builder — Cheaper premium entry $49.95/year (2 sites) vs Popup Maker's $87/year (1 site); fully free for basic popups.
Best for WooCommerce
Popup Maker — Premium offers advanced upsell/cross-sell, cart abandonment; both support WooCommerce but Popup Maker has more ecommerce rules.
Pricing Comparison
Both offer free versions with premium upsells, but Popup Maker emphasizes unlimited impressions without subscriptions, starting at $87/year (1 site, Start tier) to $249/year (5 sites, Optimize). Popup Builder is more affordable initially at $49.95/year (2 sites, Starter) scaling to $145.95/year (unlimited, Agency), better for multi-site agencies. Popup Maker suits single-site value with 30-day guarantee; Popup Builder wins on unlimited sites pricing despite fewer free advanced features.
Pricing verified as of April 2026
Feature Comparison
Popup Maker excels in free basics like unlimited popups, form integrations (Ninja/Gravity/CF7/WPForms), basic targeting, and cookie controls; premium adds Exit Intent, geolocation, WooCommerce upsells, analytics. Popup Builder focuses on 100% customizable mobile designs, free image/HTML popups; premium unlocks Exit Intent, video, Mailchimp, countdowns. Key difference: Popup Maker's broader free form/CRM integrations vs Popup Builder's geo/behavior targeting premium.
Compatibility Notes
Both support WooCommerce and Gutenberg; Popup Builder adds Multisite and multilingual (WPML/Polylang). Popup Maker covers more page builders (Elementor, Beaver, Bricks) and requires newer PHP 7.4/WP 6.6 vs Popup Builder's broader WP 4.2/PHP 5.3.3 compatibility.
Detailed Comparison
| Metric | Popup Maker – Boost Sales, Conversions… | Popup Builder – Create highly… | |
|---|---|---|---|
| Rating | 4.9/5 | ◄ | 4.7/5 |
| Total Reviews | 4,496 | ◄ | 2,206 |
| Active Installs | 700K+ | ◄ | 200K+ |
| Total Downloads | 19M+ | ◄ | 11M+ |
| Support Resolution | 94% | ◄ | 75% |
| Last Updated | 3 days ago | ◄ | 2 months ago |
| First Released | 2014 | 2015 | |
| Age | 12 years | 11 years | |
| WP Requires | 6.7+ | 4.2+ | |
| PHP Requires | 7.4+ | 5.3.3+ | |
| Business Model | Free + Premium | Free | |
| Latest Version | 1.22.0 | 4.4.3 |
Rating Breakdown
Popup Maker – Boost Sales, Conversions…
Popup Builder – Create highly…
Download Trends
Over the past 30 days, Popup Maker – Boost Sales, Conversions… averaged approximately 7,297 daily downloads while Popup Builder – Create highly… averaged 893.
Recent Reviews
Popup Maker – Boost Sales, Conversions… Reviews
Very Pleased!
It is a simple pop-up plugin, no frills, but it works. I searched and tried several from this directory and all the others either didn’t work or you had to show their branding on your pop-ups. Thank y
Completely Broken
I made an account just so I could post a review on this awful excuse for a popup creator. None of the display settings work. The themes aren’t working. If you don’t care what it looks like, it might w
Horrible UX, not intuitive at all – waste of time
Please fix your plugin’s UX. It took me an hour to get it to work and then too it was impossible to customize it further. This is when I’ve been a WordPress user all my life and am used to setting plu
Popup Builder – Create highly… Reviews
Pluging de Popup simple à utiliser, puisant et flexible
Plugin de popup simple à utiliser, puissant et flexible. Aucun problème détecté sur les plateformes sur lesquelles je l’ai utilisé.
Great add-on to product pages
I use this plugin to add pop-up size, etc tables to product pages. My only criticism is the slightly unconventional default position of the close button – bottom right not top right?
Nice
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.