PrettyLinks – Affiliate Links, Link… vs BetterLinks – URL Shortener, Link… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
PrettyLinks – Affiliate Links, Link…
300K+ active installs
Free + Premium
BetterLinks – URL Shortener, Link…
20K+ active installs
Free + Premium
Quick Verdict
As of April 2026, PrettyLinks – Affiliate Links, Link… has a higher user rating (4.8/5 from 1,307 reviews) and leads in active installations (300K+ vs 20K+). Both are free + premium WordPress plugins. PrettyLinks – Affiliate Links, Link… has accumulated 9.3M+ total downloads while BetterLinks – URL Shortener, Link… has 734K+. BetterLinks – URL Shortener, Link… has a higher support resolution rate (100% vs 67%).
Detailed Comparison
| Metric | PrettyLinks – Affiliate Links, Link… | BetterLinks – URL Shortener, Link… | |
|---|---|---|---|
| Rating | 4.8/5 | 4.8/5 | |
| Total Reviews | 1,307 | ◄ | 83 |
| Active Installs | 300K+ | ◄ | 20K+ |
| Total Downloads | 9.3M+ | ◄ | 734K+ |
| Support Resolution | 67% | ► | 100% |
| Last Updated | 1 week ago | ◄ | 1 month ago |
| First Released | 2009 | 2021 | |
| Age | 17 years | 5 years | |
| WP Requires | 6.0+ | 5.0+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free + Premium | Free + Premium | |
| Latest Version | 3.6.21 | 2.4.7 |
Rating Breakdown
PrettyLinks – Affiliate Links, Link…
BetterLinks – URL Shortener, Link…
Download Trends
Over the past 30 days, PrettyLinks – Affiliate Links, Link… averaged approximately 3,455 daily downloads while BetterLinks – URL Shortener, Link… averaged 241.
Recent Reviews
PrettyLinks – Affiliate Links, Link… Reviews
Nagging popups
Plugin works like a charm, no complains about that. But regular (monthly or so) admin popups asking for a review, or ‘notifications’ about sales with no obvious button to remove the notification are t
Does exactly what it promises
Turns ugly long links into whatever you want. That’s it.
Muito fácil de usar e com ótimas funcionalidades.
Sem dúvida um ‘game-changer’! A funcionalidade de atualizar um link num único local e ele refletir-se em todo o site poupa-me imenso tempo. Muito fácil de usar e com ótimas funcionalidades, mesmo na v
BetterLinks – URL Shortener, Link… Reviews
Amazing
This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn’t rest until it was fully resolved. Best support I’ve ever received. This is a great
Easy way to check your links
It’s the easiest way to check your internal and external links or to keep an eye on your links
Reliable and Easy Link Management Solution
I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me c
More Affiliate Links Worth Comparing
Top alternatives in the same category as PrettyLinks – Affiliate Links, Link… and BetterLinks – URL Shortener, Link…
🔗 Affiliate link management & cloaker tool. Easily manage, shrink and track your affiliate links in WordPress. 🔥
URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!
Import affiliate products, compare prices, sync to WooCommerce, and auto-generate SEO content with AI — all in one toolkit.
Cloak your WooCommerce external & affiliate links.
Frequently Asked Questions
Is PrettyLinks – Affiliate Links, Link… or BetterLinks – URL Shortener, Link… more popular?
Which has better ratings — PrettyLinks – Affiliate Links, Link… or BetterLinks – URL Shortener, Link…?
Are PrettyLinks – Affiliate Links, Link… and BetterLinks – URL Shortener, Link… free?
Which plugin has better support — PrettyLinks – Affiliate Links, Link… or BetterLinks – URL Shortener, Link…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.