WowStore – Store Builder & Product… vs Variation Swatches for WooCommerce (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

WowStore – Store Builder & Product…

WowStore – Store Builder & Product…

4.6(91)

4.0K+ active installs

Free

Updated 4 days ago
View WowStore – Store Builder & Product…
VS
Variation Swatches for WooCommerce

Variation Swatches for WooCommerce

0(0)

3.0K+ active installs

Free + Premium

Updated 2 weeks ago
View Variation Swatches for WooCommerce

Quick Verdict

As of April 2026, WowStore – Store Builder & Product… has a higher user rating (4.6/5 from 91 reviews) and leads in active installations (4.0K+ vs 3.0K+). Both are free WordPress plugins. WowStore – Store Builder & Product… has accumulated 357K+ total downloads while Variation Swatches for WooCommerce has 134K+.

Detailed Comparison

Rating
4.6/5WowStore – Store Builder & Product…
Variation Swatches for WooCommerceN/A
Total Reviews
91WowStore – Store Builder & Product…
Variation Swatches for WooCommerce0
Active Installs
4.0K+WowStore – Store Builder & Product…
Variation Swatches for WooCommerce3.0K+
Total Downloads
357K+WowStore – Store Builder & Product…
Variation Swatches for WooCommerce134K+
Support Resolution
75%WowStore – Store Builder & Product…
Variation Swatches for WooCommerceN/A
Last Updated
4 days agoWowStore – Store Builder & Product…
Variation Swatches for WooCommerce2 weeks ago
First Released
2020WowStore – Store Builder & Product…
Variation Swatches for WooCommerce2021
Age
6 yearsWowStore – Store Builder & Product…
Variation Swatches for WooCommerce5 years
WP Requires
6.8+WowStore – Store Builder & Product…
Variation Swatches for WooCommerce4.8+
PHP Requires
7.4+WowStore – Store Builder & Product…
Variation Swatches for WooCommercefalse+
Business Model
FreeWowStore – Store Builder & Product…
Variation Swatches for WooCommerceFree + Premium
Latest Version
4.4.6WowStore – Store Builder & Product…
Variation Swatches for WooCommerce1.3.6

Rating Breakdown

WowStore – Store Builder & Product…

4.6/5(91 reviews)
5
82%
4
5%
3
3%
2
3%
1
5%

Variation Swatches for WooCommerce

0/5(0 reviews)
5
0%
4
0%
3
0%
2
0%
1
0%

Recent Reviews

WowStore – Store Builder & Product… Reviews

by aedemirci

Great Add-on for Woocommerce….

Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and

by bitzipr

Best team

I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res

by bawdybyrow

Amazing Support/Customer Service

The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass

Variation Swatches for WooCommerce Reviews

No reviews yet

Frequently Asked Questions

Is WowStore – Store Builder & Product… or Variation Swatches for WooCommerce more popular?
WowStore – Store Builder & Product… has 4.0K+ active installations while Variation Swatches for WooCommerce has 3.0K+. WowStore – Store Builder & Product… is the more widely-used plugin as of April 2026.
Which has better ratings — WowStore – Store Builder & Product… or Variation Swatches for WooCommerce?
WowStore – Store Builder & Product… has a 4.6/5 rating from 91 reviews, while Variation Swatches for WooCommerce has a 0/5 rating from 0 reviews.
Are WowStore – Store Builder & Product… and Variation Swatches for WooCommerce free?
WowStore – Store Builder & Product… is free and Variation Swatches for WooCommerce is free + premium. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — WowStore – Store Builder & Product… or Variation Swatches for WooCommerce?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
WowStore – Store Builder & Product… was last updated 4 days ago and Variation Swatches for WooCommerce was last updated 2 weeks ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.