WowStore – Store Builder & Product… vs Smart Variation Swatches and Attribute… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
WowStore – Store Builder & Product…
4.0K+ active installs
Free
Smart Variation Swatches and Attribute…
3.0K+ active installs
Free
Quick Verdict
As of April 2026, WowStore – Store Builder & Product… has a higher user rating (4.6/5 from 91 reviews) and leads in active installations (4.0K+ vs 3.0K+). Both are free WordPress plugins. WowStore – Store Builder & Product… has accumulated 357K+ total downloads while Smart Variation Swatches and Attribute… has 192K+.
Detailed Comparison
| Metric | WowStore – Store Builder & Product… | Smart Variation Swatches and Attribute… | |
|---|---|---|---|
| Rating | 4.6/5 | ◄ | 3.2/5 |
| Total Reviews | 91 | ◄ | 13 |
| Active Installs | 4.0K+ | ◄ | 3.0K+ |
| Total Downloads | 357K+ | ◄ | 192K+ |
| Support Resolution | 75% | N/A | |
| Last Updated | 4 days ago | ◄ | 8 months ago |
| First Released | 2020 | 2017 | |
| Age | 6 years | 9 years | |
| WP Requires | 6.8+ | 4.5+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free | |
| Latest Version | 4.4.6 | 1.4.0 |
Rating Breakdown
WowStore – Store Builder & Product…
Smart Variation Swatches and Attribute…
Download Trends
Over the past 30 days, WowStore – Store Builder & Product… averaged approximately 282 daily downloads while Smart Variation Swatches and Attribute… averaged 22.
Recent Reviews
WowStore – Store Builder & Product… Reviews
Great Add-on for Woocommerce….
Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and
Best team
I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res
Amazing Support/Customer Service
The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass
Smart Variation Swatches and Attribute… Reviews
Криво работает с вариацией цветов
Хотел добавить вариации по цветам, но если у всех цветов одинаковая цена, то цена вообще не отображается. А если цена разная, то показывается в 2 местах!
Price doesn’t show and support didn’t help
I installed this theme which worked initially. The prices on the product page suddenly disappeared one day. I contact support and they fixed it on one product and didn’t explain how they fixed it. A f
Great Plugin
Use it all the time. Works with most of other themes. 🙂
More Variation Swatches Worth Comparing
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WCBoost – Variation Swatches is the ultimate plugin to display WooCommerce product variations in style.
Variation Swatches for WooCommerce change beautiful colors, images and buttons variation swatches for WooCommerce product attributes.
Variation Swatches for WooCommerce plugin adds button, Image, radio, and color swatches to your product attribute & enhance the product selection.
Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.