Swatchly – Product Variation Swatches… vs WowStore – Store Builder & Product… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Swatchly – Product Variation Swatches…
6.0K+ active installs
Free + Premium
WowStore – Store Builder & Product…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, WowStore – Store Builder & Product… has a higher user rating (4.6/5 from 91 reviews) while Swatchly – Product Variation Swatches… leads in active installations (6.0K+ vs 4.0K+). Both are free + premium WordPress plugins. Swatchly – Product Variation Swatches… has accumulated 157K+ total downloads while WowStore – Store Builder & Product… has 357K+.
Detailed Comparison
| Metric | Swatchly – Product Variation Swatches… | WowStore – Store Builder & Product… | |
|---|---|---|---|
| Rating | 4.4/5 | ► | 4.6/5 |
| Total Reviews | 27 | ► | 91 |
| Active Installs | 6.0K+ | ◄ | 4.0K+ |
| Total Downloads | 157K+ | ► | 357K+ |
| Support Resolution | N/A | 75% | |
| Last Updated | 1 month ago | ► | 4 days ago |
| First Released | 2021 | 2020 | |
| Age | 5 years | 6 years | |
| WP Requires | 4.0+ | 6.8+ | |
| PHP Requires | 5.4+ | 7.4+ | |
| Business Model | Free + Premium | Free | |
| Latest Version | 1.4.12 | 4.4.6 |
Rating Breakdown
Swatchly – Product Variation Swatches…
WowStore – Store Builder & Product…
Download Trends
Over the past 30 days, Swatchly – Product Variation Swatches… averaged approximately 68 daily downloads while WowStore – Store Builder & Product… averaged 282.
Recent Reviews
Swatchly – Product Variation Swatches… Reviews
Quick and simple
the plugin is helpful and easy to use
Best Support
nice plugin, probably we go to pro version, support is very good, after a woocommerce update they fix some issues on mobile devices
Simple and Effective. Just What I Wanted
I was looking for a simple to use plugin that did the job it said it would do and that’s exactly what I found with the Swatchly plugin. I had a small issue and contacted support. I received immediate
WowStore – Store Builder & Product… Reviews
Great Add-on for Woocommerce….
Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and
Best team
I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res
Amazing Support/Customer Service
The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass
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Frequently Asked Questions
Is Swatchly – Product Variation Swatches… or WowStore – Store Builder & Product… more popular?
Which has better ratings — Swatchly – Product Variation Swatches… or WowStore – Store Builder & Product…?
Are Swatchly – Product Variation Swatches… and WowStore – Store Builder & Product… free?
Which plugin has better support — Swatchly – Product Variation Swatches… or WowStore – Store Builder & Product…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.