Site Kit by Google – Analytics, Search… vs Zedna Universal Ads (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Quick Verdict
As of April 2026, Zedna Universal Ads has a higher user rating (5/5 from 1 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 10). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Zedna Universal Ads has 2.0K+.
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Zedna Universal Ads | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 5/5 |
| Total Reviews | 984 | ◄ | 1 |
| Active Installs | 5.0M+ | ◄ | 10 |
| Total Downloads | 246M+ | ◄ | 2.0K+ |
| Support Resolution | 81% | N/A | |
| Last Updated | 1 week ago | ◄ | 6 years ago |
| First Released | 2019 | 2016 | |
| Age | 7 years | 10 years | |
| WP Requires | 5.2+ | 4.4+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 1.0 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Zedna Universal Ads
Download Trends
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Zedna Universal Ads Reviews
No reviews yet
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.