Site Kit by Google – Analytics, Search… vs Universal Google Adsense and Ads manager (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Site Kit by Google – Analytics, Search…
5.0M+ active installs
Free
Universal Google Adsense and Ads manager
2.0K+ active installs
Free
Quick Verdict
As of April 2026, Universal Google Adsense and Ads manager has a higher user rating (4.6/5 from 5 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 2.0K+). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while Universal Google Adsense and Ads manager has 102K+.
Detailed Comparison
| Metric | Site Kit by Google – Analytics, Search… | Universal Google Adsense and Ads manager | |
|---|---|---|---|
| Rating | 4.2/5 | ► | 4.6/5 |
| Total Reviews | 984 | ◄ | 5 |
| Active Installs | 5.0M+ | ◄ | 2.0K+ |
| Total Downloads | 246M+ | ◄ | 102K+ |
| Support Resolution | 81% | N/A | |
| Last Updated | 1 week ago | ◄ | 1 year ago |
| First Released | 2019 | 2019 | |
| Age | 7 years | 7 years | |
| WP Requires | 5.2+ | 6.0.0+ | |
| PHP Requires | 7.4+ | 7.4.0+ | |
| Business Model | Free | Free | |
| Latest Version | 1.175.0 | 1.1.8 |
Rating Breakdown
Site Kit by Google – Analytics, Search…
Universal Google Adsense and Ads manager
Download Trends
Over the past 30 days, Site Kit by Google – Analytics, Search… averaged approximately 192,776 daily downloads while Universal Google Adsense and Ads manager averaged 8.
Recent Reviews
Site Kit by Google – Analytics, Search… Reviews
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Very ggod. But : Suggestion: A mobile version like for Google Analytics!
Good, But Room for Improvement
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
Good Stats Tool
Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍
Universal Google Adsense and Ads manager Reviews
Popup doesn’t work
After the latest update (1.1.3), the popup isnt working. Watch out for a decrease in earnings.
The Best Adsense Plugins I have used
The Best Adsense Plugins I have used
Thanks
Thanks <3
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Frequently Asked Questions
Is Site Kit by Google – Analytics, Search… or Universal Google Adsense and Ads manager more popular?
Which has better ratings — Site Kit by Google – Analytics, Search… or Universal Google Adsense and Ads manager?
Are Site Kit by Google – Analytics, Search… and Universal Google Adsense and Ads manager free?
Which plugin has better support — Site Kit by Google – Analytics, Search… or Universal Google Adsense and Ads manager?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.