Site Kit by Google – Analytics, Search… vs utm.codes (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

Site Kit by Google – Analytics, Search…

Site Kit by Google – Analytics, Search…

4.2(984)

5.0M+ active installs

Free

Updated 1 week ago
View Site Kit by Google – Analytics, Search…
VS
utm.codes

utm.codes

5(2)

400 active installs

Free

Updated 9 months ago
View utm.codes

Quick Verdict

As of April 2026, utm.codes has a higher user rating (5/5 from 2 reviews) while Site Kit by Google – Analytics, Search… leads in active installations (5.0M+ vs 400). Both are free WordPress plugins. Site Kit by Google – Analytics, Search… has accumulated 246M+ total downloads while utm.codes has 11K+.

Detailed Comparison

Rating
4.2/5Site Kit by Google – Analytics, Search…
utm.codes5/5
Total Reviews
984Site Kit by Google – Analytics, Search…
utm.codes2
Active Installs
5.0M+Site Kit by Google – Analytics, Search…
utm.codes400
Total Downloads
246M+Site Kit by Google – Analytics, Search…
utm.codes11K+
Support Resolution
81%Site Kit by Google – Analytics, Search…
utm.codesN/A
Last Updated
1 week agoSite Kit by Google – Analytics, Search…
utm.codes9 months ago
First Released
2019Site Kit by Google – Analytics, Search…
utm.codes2018
Age
7 yearsSite Kit by Google – Analytics, Search…
utm.codes8 years
WP Requires
5.2+Site Kit by Google – Analytics, Search…
utm.codes5.1.0+
PHP Requires
7.4+Site Kit by Google – Analytics, Search…
utm.codes7.1.0+
Business Model
FreeSite Kit by Google – Analytics, Search…
utm.codesFree
Latest Version
1.175.0Site Kit by Google – Analytics, Search…
utm.codes1.9.1

Rating Breakdown

Site Kit by Google – Analytics, Search…

4.2/5(984 reviews)
5
74%
4
5%
3
3%
2
4%
1
15%

utm.codes

5/5(2 reviews)
5
100%
4
0%
3
0%
2
0%
1
0%

Recent Reviews

Site Kit by Google – Analytics, Search… Reviews

by oliviertls

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

Very ggod. But : Suggestion: A mobile version like for Google Analytics!

by Tanya

Good, But Room for Improvement

Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.

by dashaun645

Good Stats Tool

Pretty useful plugin. Setup was easy n dashboard gives clear stats from GA n Search Console. Helped me track site perf quickly. UI is clean but sometimes feels a bit slow. Overall works well 👍

utm.codes Reviews

No reviews yet

Frequently Asked Questions

Is Site Kit by Google – Analytics, Search… or utm.codes more popular?
Site Kit by Google – Analytics, Search… has 5.0M+ active installations while utm.codes has 400. Site Kit by Google – Analytics, Search… is the more widely-used plugin as of April 2026.
Which has better ratings — Site Kit by Google – Analytics, Search… or utm.codes?
Site Kit by Google – Analytics, Search… has a 4.2/5 rating from 984 reviews, while utm.codes has a 5/5 rating from 2 reviews.
Are Site Kit by Google – Analytics, Search… and utm.codes free?
Site Kit by Google – Analytics, Search… is free and utm.codes is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — Site Kit by Google – Analytics, Search… or utm.codes?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
Site Kit by Google – Analytics, Search… was last updated 1 week ago and utm.codes was last updated 9 months ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.