Variation Swatches for WooCommerce vs WowStore – Store Builder & Product… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Variation Swatches for WooCommerce
50K+ active installs
Free
WowStore – Store Builder & Product…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, WowStore – Store Builder & Product… has a higher user rating (4.6/5 from 91 reviews) while Variation Swatches for WooCommerce leads in active installations (50K+ vs 4.0K+). Both are free WordPress plugins. Variation Swatches for WooCommerce has accumulated 1.5M+ total downloads while WowStore – Store Builder & Product… has 357K+. WowStore – Store Builder & Product… has a higher support resolution rate (75% vs 0%).
Detailed Comparison
| Metric | Variation Swatches for WooCommerce | WowStore – Store Builder & Product… | |
|---|---|---|---|
| Rating | 3.7/5 | ► | 4.6/5 |
| Total Reviews | 59 | ► | 91 |
| Active Installs | 50K+ | ◄ | 4.0K+ |
| Total Downloads | 1.5M+ | ◄ | 357K+ |
| Support Resolution | 0% | ► | 75% |
| Last Updated | 1 month ago | ► | 4 days ago |
| First Released | 2017 | 2020 | |
| Age | 9 years | 6 years | |
| WP Requires | 4.5+ | 6.8+ | |
| PHP Requires | false+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 2.2.6 | 4.4.6 |
Rating Breakdown
Variation Swatches for WooCommerce
WowStore – Store Builder & Product…
Download Trends
Over the past 30 days, Variation Swatches for WooCommerce averaged approximately 343 daily downloads while WowStore – Store Builder & Product… averaged 282.
Recent Reviews
Variation Swatches for WooCommerce Reviews
Scammers
These guys are a bunch of scammers, purchase their plugin at their website aovup.com that end up doesnt work for my website, takes 7 or more to reply, then 7 days or more to “try” to fix or errors, I
Useless
The description of the plugin is a complete lie. To benefit from what is written in the description, you must buy the pro version. I don’t understand why WordPress allowed this misleading description.
Not Compatible with High Performance Storage
Plugin isn’t compatible with woo’s high performance storage for larger stores.
WowStore – Store Builder & Product… Reviews
Great Add-on for Woocommerce….
Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and
Best team
I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res
Amazing Support/Customer Service
The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass
More Variation Swatches Worth Comparing
Top alternatives in the same category as Variation Swatches for WooCommerce and WowStore – Store Builder & Product…
Beautiful Color, Image and Buttons Variation Swatches For WooCommerce Product Attributes
Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.
WCBoost – Variation Swatches is the ultimate plugin to display WooCommerce product variations in style.
Variation Swatches for WooCommerce plugin adds button, Image, radio, and color swatches to your product attribute & enhance the product selection.
Variation Swatches for WooCommerce change beautiful colors, images and buttons variation swatches for WooCommerce product attributes.
Product Variation Swatches For WooCommerce Products.
Frequently Asked Questions
Is Variation Swatches for WooCommerce or WowStore – Store Builder & Product… more popular?
Which has better ratings — Variation Swatches for WooCommerce or WowStore – Store Builder & Product…?
Are Variation Swatches for WooCommerce and WowStore – Store Builder & Product… free?
Which plugin has better support — Variation Swatches for WooCommerce or WowStore – Store Builder & Product…?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.