WCBoost – Variation Swatches vs WowStore – Store Builder & Product… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
WCBoost – Variation Swatches
40K+ active installs
Free
WowStore – Store Builder & Product…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, WCBoost – Variation Swatches has a higher user rating (4.8/5 from 5 reviews) and leads in active installations (40K+ vs 4.0K+). Both are free WordPress plugins. WCBoost – Variation Swatches has accumulated 459K+ total downloads while WowStore – Store Builder & Product… has 357K+.
Detailed Comparison
| Metric | WCBoost – Variation Swatches | WowStore – Store Builder & Product… | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | 4.6/5 |
| Total Reviews | 5 | ► | 91 |
| Active Installs | 40K+ | ◄ | 4.0K+ |
| Total Downloads | 459K+ | ◄ | 357K+ |
| Support Resolution | N/A | 75% | |
| Last Updated | 3 months ago | ► | 4 days ago |
| First Released | 2021 | 2020 | |
| Age | 5 years | 6 years | |
| WP Requires | 4.5+ | 6.8+ | |
| PHP Requires | 7.0+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 1.1.3 | 4.4.6 |
Rating Breakdown
WCBoost – Variation Swatches
WowStore – Store Builder & Product…
Download Trends
Over the past 30 days, WCBoost – Variation Swatches averaged approximately 184 daily downloads while WowStore – Store Builder & Product… averaged 282.
Recent Reviews
WCBoost – Variation Swatches Reviews
Purchase Refunded
Purchase Refunded This topic was modified 10 months, 3 weeks ago by lwicenciak.
This plugin is amazing!
This plugin is amazing! Super easy to use – just install and set up in minutes. My customers can now configure swatches themself. It works great on all my online stores without any problems. Thank you
Excellent Plugin!!
Agree with the first 2 reviews – Simple, lightweight, does the job just perfect! Well done to the author!!
WowStore – Store Builder & Product… Reviews
Great Add-on for Woocommerce….
Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and
Best team
I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res
Amazing Support/Customer Service
The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass
More Variation Swatches Worth Comparing
Top alternatives in the same category as WCBoost – Variation Swatches and WowStore – Store Builder & Product…
Beautiful Color, Image and Buttons Variation Swatches For WooCommerce Product Attributes
Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.
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Variation Swatches for WooCommerce plugin adds button, Image, radio, and color swatches to your product attribute & enhance the product selection.
Variation Swatches for WooCommerce change beautiful colors, images and buttons variation swatches for WooCommerce product attributes.
Product Variation Swatches For WooCommerce Products.
Frequently Asked Questions
Is WCBoost – Variation Swatches or WowStore – Store Builder & Product… more popular?
Which has better ratings — WCBoost – Variation Swatches or WowStore – Store Builder & Product…?
Are WCBoost – Variation Swatches and WowStore – Store Builder & Product… free?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.