WCBoost – Variation Swatches vs WowStore – Store Builder & Product… (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

WCBoost – Variation Swatches

WCBoost – Variation Swatches

4.8(5)

40K+ active installs

Free

Updated 3 months ago
View WCBoost – Variation Swatches
VS
WowStore – Store Builder & Product…

WowStore – Store Builder & Product…

4.6(91)

4.0K+ active installs

Free

Updated 4 days ago
View WowStore – Store Builder & Product…

Quick Verdict

As of April 2026, WCBoost – Variation Swatches has a higher user rating (4.8/5 from 5 reviews) and leads in active installations (40K+ vs 4.0K+). Both are free WordPress plugins. WCBoost – Variation Swatches has accumulated 459K+ total downloads while WowStore – Store Builder & Product… has 357K+.

Detailed Comparison

Rating
4.8/5WCBoost – Variation Swatches
WowStore – Store Builder & Product…4.6/5
Total Reviews
5WCBoost – Variation Swatches
WowStore – Store Builder & Product…91
Active Installs
40K+WCBoost – Variation Swatches
WowStore – Store Builder & Product…4.0K+
Total Downloads
459K+WCBoost – Variation Swatches
WowStore – Store Builder & Product…357K+
Support Resolution
N/AWCBoost – Variation Swatches
WowStore – Store Builder & Product…75%
Last Updated
3 months agoWCBoost – Variation Swatches
WowStore – Store Builder & Product…4 days ago
First Released
2021WCBoost – Variation Swatches
WowStore – Store Builder & Product…2020
Age
5 yearsWCBoost – Variation Swatches
WowStore – Store Builder & Product…6 years
WP Requires
4.5+WCBoost – Variation Swatches
WowStore – Store Builder & Product…6.8+
PHP Requires
7.0+WCBoost – Variation Swatches
WowStore – Store Builder & Product…7.4+
Business Model
FreeWCBoost – Variation Swatches
WowStore – Store Builder & Product…Free
Latest Version
1.1.3WCBoost – Variation Swatches
WowStore – Store Builder & Product…4.4.6

Rating Breakdown

WCBoost – Variation Swatches

4.8/5(5 reviews)
5
80%
4
20%
3
0%
2
0%
1
0%

WowStore – Store Builder & Product…

4.6/5(91 reviews)
5
82%
4
5%
3
3%
2
3%
1
5%

Recent Reviews

WCBoost – Variation Swatches Reviews

by lwicenciak

Purchase Refunded

Purchase Refunded This topic was modified 10 months, 3 weeks ago by lwicenciak.

by ecothemes

This plugin is amazing!

This plugin is amazing! Super easy to use – just install and set up in minutes. My customers can now configure swatches themself. It works great on all my online stores without any problems. Thank you

by reflex84

Excellent Plugin!!

Agree with the first 2 reviews – Simple, lightweight, does the job just perfect! Well done to the author!!

WowStore – Store Builder & Product… Reviews

by aedemirci

Great Add-on for Woocommerce….

Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and

by bitzipr

Best team

I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res

by bawdybyrow

Amazing Support/Customer Service

The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass

Frequently Asked Questions

Is WCBoost – Variation Swatches or WowStore – Store Builder & Product… more popular?
WCBoost – Variation Swatches has 40K+ active installations while WowStore – Store Builder & Product… has 4.0K+. WCBoost – Variation Swatches is the more widely-used plugin as of April 2026.
Which has better ratings — WCBoost – Variation Swatches or WowStore – Store Builder & Product…?
WCBoost – Variation Swatches has a 4.8/5 rating from 5 reviews, while WowStore – Store Builder & Product… has a 4.6/5 rating from 91 reviews.
Are WCBoost – Variation Swatches and WowStore – Store Builder & Product… free?
WCBoost – Variation Swatches is free and WowStore – Store Builder & Product… is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — WCBoost – Variation Swatches or WowStore – Store Builder & Product…?
Support resolution data is not available for all plugins. Check each plugin's WordPress.org support forum for current response quality.
Which plugin is updated more frequently?
WCBoost – Variation Swatches was last updated 3 months ago and WowStore – Store Builder & Product… was last updated 4 days ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.