Variation Swatches for WooCommerce vs WowStore – Store Builder & Product… (2026)

Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.

Variation Swatches for WooCommerce

Variation Swatches for WooCommerce

4.8(913)

300K+ active installs

Free

Updated 1 month ago
View Variation Swatches for WooCommerce
VS
WowStore – Store Builder & Product…

WowStore – Store Builder & Product…

4.6(91)

4.0K+ active installs

Free

Updated 3 days ago
View WowStore – Store Builder & Product…

Quick Verdict

As of April 2026, Variation Swatches for WooCommerce has a higher user rating (4.8/5 from 913 reviews) and leads in active installations (300K+ vs 4.0K+). Both are free WordPress plugins. Variation Swatches for WooCommerce has accumulated 9.2M+ total downloads while WowStore – Store Builder & Product… has 357K+. WowStore – Store Builder & Product… has a higher support resolution rate (75% vs 43%).

Detailed Comparison

Rating
4.8/5Variation Swatches for WooCommerce
WowStore – Store Builder & Product…4.6/5
Total Reviews
913Variation Swatches for WooCommerce
WowStore – Store Builder & Product…91
Active Installs
300K+Variation Swatches for WooCommerce
WowStore – Store Builder & Product…4.0K+
Total Downloads
9.2M+Variation Swatches for WooCommerce
WowStore – Store Builder & Product…357K+
Support Resolution
43%Variation Swatches for WooCommerce
WowStore – Store Builder & Product…75%
Last Updated
1 month agoVariation Swatches for WooCommerce
WowStore – Store Builder & Product…3 days ago
First Released
2017Variation Swatches for WooCommerce
WowStore – Store Builder & Product…2020
Age
9 yearsVariation Swatches for WooCommerce
WowStore – Store Builder & Product…6 years
WP Requires
5.9+Variation Swatches for WooCommerce
WowStore – Store Builder & Product…6.8+
PHP Requires
7.4+Variation Swatches for WooCommerce
WowStore – Store Builder & Product…7.4+
Business Model
FreeVariation Swatches for WooCommerce
WowStore – Store Builder & Product…Free
Latest Version
2.2.3Variation Swatches for WooCommerce
WowStore – Store Builder & Product…4.4.6

Rating Breakdown

Variation Swatches for WooCommerce

4.8/5(913 reviews)
5
95%
4
1%
3
1%
2
1%
1
3%

WowStore – Store Builder & Product…

4.6/5(91 reviews)
5
82%
4
5%
3
3%
2
3%
1
5%

Recent Reviews

Variation Swatches for WooCommerce Reviews

by DesignDNA

Great Plugin

Support was slow at first as the team were on vacation – But when they were back online they went above and beyond. Well Done team!!

by stefanweber

Excellent Support

I had an issue with my account, which was resolved very quickly and professionally.

by stemalo

Bad plugin

This plugin was installed together with a theme. But I don’t need it. But it’s impossible to deactivate and finally delete it. So I need to do a whole new installation avoiding that this plugin get’s

WowStore – Store Builder & Product… Reviews

by aedemirci

Great Add-on for Woocommerce….

Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and

by bitzipr

Best team

I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res

by bawdybyrow

Amazing Support/Customer Service

The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass

Frequently Asked Questions

Is Variation Swatches for WooCommerce or WowStore – Store Builder & Product… more popular?
Variation Swatches for WooCommerce has 300K+ active installations while WowStore – Store Builder & Product… has 4.0K+. Variation Swatches for WooCommerce is the more widely-used plugin as of April 2026.
Which has better ratings — Variation Swatches for WooCommerce or WowStore – Store Builder & Product…?
Variation Swatches for WooCommerce has a 4.8/5 rating from 913 reviews, while WowStore – Store Builder & Product… has a 4.6/5 rating from 91 reviews.
Are Variation Swatches for WooCommerce and WowStore – Store Builder & Product… free?
Variation Swatches for WooCommerce is free and WowStore – Store Builder & Product… is free. Both can be downloaded from the WordPress.org plugin directory.
Which plugin has better support — Variation Swatches for WooCommerce or WowStore – Store Builder & Product…?
As of April 2026, Variation Swatches for WooCommerce has a 43% support resolution rate while WowStore – Store Builder & Product… has a 75% rate.
Which plugin is updated more frequently?
Variation Swatches for WooCommerce was last updated 1 month ago and WowStore – Store Builder & Product… was last updated 3 days ago.

Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.