Variation Swatches for WooCommerce vs WowStore – Store Builder & Product… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Variation Swatches for WooCommerce
300K+ active installs
Free
WowStore – Store Builder & Product…
4.0K+ active installs
Free
Quick Verdict
As of April 2026, Variation Swatches for WooCommerce has a higher user rating (4.8/5 from 913 reviews) and leads in active installations (300K+ vs 4.0K+). Both are free WordPress plugins. Variation Swatches for WooCommerce has accumulated 9.2M+ total downloads while WowStore – Store Builder & Product… has 357K+. WowStore – Store Builder & Product… has a higher support resolution rate (75% vs 43%).
Detailed Comparison
| Metric | Variation Swatches for WooCommerce | WowStore – Store Builder & Product… | |
|---|---|---|---|
| Rating | 4.8/5 | ◄ | 4.6/5 |
| Total Reviews | 913 | ◄ | 91 |
| Active Installs | 300K+ | ◄ | 4.0K+ |
| Total Downloads | 9.2M+ | ◄ | 357K+ |
| Support Resolution | 43% | ► | 75% |
| Last Updated | 1 month ago | ► | 3 days ago |
| First Released | 2017 | 2020 | |
| Age | 9 years | 6 years | |
| WP Requires | 5.9+ | 6.8+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 2.2.3 | 4.4.6 |
Rating Breakdown
Variation Swatches for WooCommerce
WowStore – Store Builder & Product…
Download Trends
Over the past 30 days, Variation Swatches for WooCommerce averaged approximately 1,837 daily downloads while WowStore – Store Builder & Product… averaged 282.
Recent Reviews
Variation Swatches for WooCommerce Reviews
Great Plugin
Support was slow at first as the team were on vacation – But when they were back online they went above and beyond. Well Done team!!
Excellent Support
I had an issue with my account, which was resolved very quickly and professionally.
Bad plugin
This plugin was installed together with a theme. But I don’t need it. But it’s impossible to deactivate and finally delete it. So I need to do a whole new installation avoiding that this plugin get’s
WowStore – Store Builder & Product… Reviews
Great Add-on for Woocommerce….
Although Woocommerce is a powerful tool for e-commerce web site, default views are quite standard and somewhat not flexible enough to play with the design. WowStore adds great value to Woocommerce and
Best team
I had a conflict with WowStore because it was automatically adding products to the cart even though the required options hadn’t been selected yet. However, the team helped me extremely quickly and res
Amazing Support/Customer Service
The support is 10/10. I reached out to them for help with a customization that turned out to not even have anything to do with their plugin, but still their support rep, Shahriar, took the time to ass
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Product Variation Swatches For WooCommerce Products.
Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.