Google Analytics for WooCommerce vs Independent Analytics – Google… (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
Google Analytics for WooCommerce
200K+ active installs
Free
Independent Analytics – Google…
100K+ active installs
Free
Quick Verdict
As of April 2026, Independent Analytics – Google… has a higher user rating (4.8/5 from 157 reviews) while Google Analytics for WooCommerce leads in active installations (200K+ vs 100K+). Both are free WordPress plugins. Google Analytics for WooCommerce has accumulated 10M+ total downloads while Independent Analytics – Google… has 2.5M+. Independent Analytics – Google… has a higher support resolution rate (75% vs 50%).
Detailed Comparison
| Metric | Google Analytics for WooCommerce | Independent Analytics – Google… | |
|---|---|---|---|
| Rating | 2.8/5 | ► | 4.8/5 |
| Total Reviews | 117 | ► | 157 |
| Active Installs | 200K+ | ◄ | 100K+ |
| Total Downloads | 10M+ | ◄ | 2.5M+ |
| Support Resolution | 50% | ► | 75% |
| Last Updated | 1 week ago | ► | 4 days ago |
| First Released | 2013 | 2022 | |
| Age | 13 years | 4 years | |
| WP Requires | 6.8+ | 5.9+ | |
| PHP Requires | 7.4+ | 7.4+ | |
| Business Model | Free | Free | |
| Latest Version | 2.1.22 | 2.14.7 |
Rating Breakdown
Google Analytics for WooCommerce
Independent Analytics – Google…
Download Trends
Over the past 30 days, Google Analytics for WooCommerce averaged approximately 3,503 daily downloads while Independent Analytics – Google… averaged 3,785.
Recent Reviews
Google Analytics for WooCommerce Reviews
DO NOT USE
broke my WooCommerce site
Currently absolutely not recommended
We installed this plugin to improve conversion tracking in GA4 – with disastrous results: since installation, no traffic has been recorded in Google Analytics 4 at all. We are using the Complianz cook
Works
Native Google Analytics gateway for Woocommerce. Works great when set up correctly.
Independent Analytics – Google… Reviews
Recommended to a Client… Couldn’t be Happier!
I recently recommended this plug-in to a client as an alternative to my company setting them up with the full Google Analytics – which honestly, Google analytics is always so overwhelming for clients
Terrific Plugin
Easy to use. GPR compliant and includes scheduled client reports. Thank you.
Good free features, needs better performance
So far, pretty good analytics and data, but I feel like the performance(server) impact is a little much. If that gets changed, so will my review to 5 stars
More Google Analytics Worth Comparing
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Frequently Asked Questions
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.